Product Marketing Manager

Amneal Pharmaceuticals

Bridgewater Township, NJ

Full Time

Senior

25 days ago

Job Description

About the Role

The Product Marketing Manager will support the development and tactical execution of healthcare professional (HCP) and patient-focused marketing initiatives within Amneal's growing Specialty portfolio, with an initial focus on brands in Endocrinology and Neurology (Headache Disorders). This role will serve as a key contributor to the brand planning process, tactical execution, and cross-functional coordination including training meetings and conference management. The individual will be responsible for execution of multi-channel marketing programs—including advisory boards, professional conferences, non-personal promotion, and sales force initiatives. This role requires a highly motivated, proactive, collaborative, and execution-oriented marketer who can manage agency partners, cross-functional teams, field force engagement, and the promotional review process.

Key Responsibilities

Lead the development and execution of omnichannel promotional initiatives (personal and non-personal), ensuring alignment to brand strategy and achievement of business objectives.
Oversee agency partners, promotional material development, review KPIs, and evaluate optimization of tactics based on performance data.
Develop materials (PowerPoint Presentations and other documents) for internal and external use without agency involvement.
Manage brand budgets, including PO generation, accruals, and invoice reconciliation.
Manage agency/vendor engagements and ensure projects are delivered on time and within budget.
Review monthly reports from finance to confirm accuracy and provide quarterly forecasts.
Manage the end-to-end promotional review process, including routing through Veeva PromoMats and collaboration with Medical, Legal, and Regulatory teams.
Coordinate logistics, materials, staffing, and post-conference follow-up for national and regional medical meetings (5-7/year).
Support the development of annual strategic and tactical marketing plans and promotional budgets for assigned brands.
Serve as a liaison to the field sales teams and support the organization of National Field Sales Meetings and Product Launch Meetings (2-3/year).
Assist with initial sales training presentations (~8/year) for new hires and ensure sales force materials are available and approved.
Coordinate Field Advisory Board calls to review resources and gather feedback.
Analyze market research and competitive data to inform brand strategy and identify emerging opportunities or threats.

Requirements

Experience in specialty pharmaceuticals and a passion for delivering impactful marketing materials.
Ability to manage agency partners, cross-functional teams, and field force engagement.
Experience with promotional review processes, including routing through Veeva PromoMats.
Strong project management skills to handle budgets, timelines, and vendor relationships.
Excellent communication skills for presenting to large groups and coordinating with multiple teams.
Knowledge of omnichannel marketing strategies and digital programs.
Ability to analyze market research and competitive intelligence to inform marketing tactics.

Nice to Have

Experience in Endocrinology and Neurology brands.
Experience in healthcare professional and patient-focused marketing initiatives.
Familiarity with conference planning and execution.

Qualifications

Not explicitly specified in the description.

Benefits & Perks

Not explicitly specified in the description.

Working at Amneal Pharmaceuticals

Amneal is an Equal Opportunity Employer that does not discriminate on the basis of sex, age, race, color, creed, religion, national origin, sexual orientation, gender identity, genetic information, disability, veteran status, or any other characteristic protected by applicable laws.

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