Product Marketing Manager

DocuSign

San Francisco, CA

Full Time

Senior

110k-157k

12 days ago

Job Description

About the Role

Product Marketing Manager at DocuSign, responsible for owning the narrative around solutions for procurement and supplier contracting, collaborating with sales, marketing, and product teams to drive go-to-market strategies, and creating impactful messaging and content assets to support growth and customer engagement. The role involves working within the Solutions & International Marketing team to craft and share Docusign's story in an engaging and persuasive way, with a focus on procurement solutions and international regions.

Key Responsibilities

Own the narrative around Docusign's solutions for the procurement line of business and supplier contracting.
Collaborate with Sales, Marketing, and Product teams to drive GTM strategy and differentiated narratives for buyers and influencers.
Lead sales plays, define compelling positioning, and drive demand.
Serve as the SME on procurement challenges, business drivers, and buying journey.
Create high-impact messaging, positioning, and content assets.
Identify priority use cases and lead cross-functional go-to-market plays.
Enable field teams with vital content and tools.
Build customer-facing assets to contribute to a strong pipeline.
Provide insights and resources to field teams to help close deals and expand within existing accounts.
Partner with demand generation to create campaigns that drive acquisition and upsell.
Work with Sales Enablement to ensure the sales team has the right content, tools, and training.
Drive usage and expansion opportunities in collaboration with customer success.
Support strategic customer and internal events such as conferences, sales meetings, and executive briefings.
Collaborate with Product Management to feature, package, and communicate new products and functionalities for procurement audiences.

Requirements

5+ years of product marketing experience in the B2B SaaS space, preferably with ERP, Source-to-Pay, Spend Analytics, Contract Management or Supplier Management systems.
MBA from a top-tier school or equivalent work experience.
4+ years of engagement in the procurement or supplier management space.
Self-starter with minimal supervision needed.
Highly collaborative, enthusiastic, proactive, and results-driven.
Strong analytical and problem-solving skills with data-driven insights.
Excellent verbal and written communication skills.
Proven experience working with cross-functional teams.
Ability to simplify complex, technical topics for non-technical audiences.
Experience developing and executing go-to-market strategies and programs.
Experience creating and leading sales plays with measurable impact.

Nice to Have

Experience with international marketing and showcasing solutions in global regions.
Experience with SaaS solutions related to procurement or supplier management.
Experience in creating strategic campaigns and customer assets.

Qualifications

Educational background including an MBA from a top-tier school or equivalent experience.

Benefits & Perks

Paid time off and paid holidays based on region.
Up to six months paid parental leave.
Full health benefits plans, with options for employer-paid coverage from day one.
Retirement plans with potential employer contributions.
Learning and development opportunities including coaching, online courses, and education reimbursements.
Paid compassionate care leave following the loss of a loved one.

Working at DocuSign

Docusign is committed to building trust and making the world more agreeable for employees, customers, and communities. The company values equality, open exchange of ideas, lasting relationships, and pride in contributing to making the world better. They emphasize honesty, listening, and doing what's right every day, fostering an inclusive environment where every team member has an equal opportunity to succeed.

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