Product Marketing Manager

Job Description

About the Role

Meta is seeking an experienced Product Marketing Manager to join our team in Boise, Idaho. In this role, you will help grow products used by billions of people and businesses worldwide across platforms including Facebook, Instagram, WhatsApp, Threads, and Reality Labs. You will be responsible for driving market requirements and go-to-market plans for Meta's solutions, assessing market needs, conducting research, evaluating product risks, owning go-to-market strategy, and identifying opportunities to improve existing products. The role involves leading inbound and outbound product marketing initiatives, influencing product strategies and positioning, and working cross-functionally with various teams within the company.

Key Responsibilities

Lead market assessment, quantitative analysis, qualitative feedback, and represent the requirements of the market internally with Product Management and Engineering
Understand advertiser needs/requirements and product risk areas in order to prioritize recommendations to product, engineering, and design teams for new and existing products
Drive cross-functional projects across Meta that build new innovative solutions for advertisers/marketers to ensure that products and solutions are incorporated into the platform in a consistent and strategic manner
Ensure the right level of alignment, consistency and flexibility in approach across regional and vertical teams, with the goal of scaling impact while meeting market-specific needs
Own go-to-market strategy for a portfolio of products and solutions by guiding cross-functional teams in developing client communications, product documentation, and positioning

Requirements

Experience in digital advertising, monetization, product management or marketing
Understanding of the digital advertising and marketing industry
Ability to independently drive cross-functional work to deliver results within a fast-paced environment
Demonstrated skills in cross-functional collaboration, analytical thinking, and communication
Experience managing multiple concurrent projects and navigating ambiguity

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