Product Marketing Manager

Flight Safety International

Seattle, WA

Full Time

Senior

114k-177k

9 days ago

Job Description

About the Role

The Product Marketing Manager at Docusign will own the narrative around Docusign's solutions for the procurement line of business and supplier contracting. They will craft and share Docusign's story in an engaging and persuasive way, collaborating with Sales, Marketing, and Product teams to drive go-to-market strategies, develop differentiated messaging, and contribute to pipeline growth. The role involves serving as a subject matter expert on procurement challenges, business drivers, and the buying journey, and creating impactful content and assets to support sales and customer engagement.

Key Responsibilities

Showcase the value of Docusign's product and capabilities to the target market, understanding why they buy, what features are most important to them, and how they will benefit
Be responsible for the positioning, messaging, and content asset creation that amplify the Docusign for procurement teams narrative
Measure impact of assets across teams
Uncover customer insights to improve the customer journey and accelerate the sales cycle
Refine and optimize messaging based on these insights
Partner with demand generation to create compelling campaigns that drive acquisition and upsell opportunities
Partner with Sales Enablement to ensure that Sales has the right content, tools, and training to develop and close deals effectively
Drive usage and create expansion opportunities in collaboration with customer success
Work with International Marketing to showcase the value of the IAM solutions for procurement audiences in core international regions
Support strategic customer and internal events such as conferences, sales meetings, and executive briefings
Collaborate with Product Management to ensure new products and functionalities are effectively featured, packaged, priced, launched, and communicated for procurement audiences

Requirements

5+ years of product marketing experience in the B2B SaaS space, preferably with ERP, Source-to-Pay, Spend Analytics, Contract Management or Supplier Management systems
Strong analytical and problem-solving skills with experience using data for customer insights and recommendations
Excellent verbal and written communication skills
Proven track record of working with multiple cross-functional teams
Ability to understand and simplify complex, technical topics for non-technical audiences
Experience developing and executing go-to-market strategies and programs that drive product adoption
Experience creating and leading sales plays with measurable impact

Nice to Have

MBA from top tier school or work equivalent
4+ years of engagement in the procurement or supplier management space
Self-starter who can accomplish projects with minimal supervision
Highly collaborative, enthusiastic, open, proactive, and results-driven

Qualifications

Educational background or experience equivalent to an MBA or similar qualification
Experience in the procurement or supplier management space is preferred

Benefits & Perks

Paid Time Off and paid company holidays based on region
Paid Parental Leave of up to six months
Full Health Benefits Plans from day one of employment
Retirement Plans with potential employer contributions
Learning and Development options including coaching, online courses, and education reimbursements
Paid time off following the loss of a loved one and other life-changing events

Working at Flight Safety International

Docusign is committed to building trust, making the world more agreeable, and fostering an inclusive environment where every team member has an equal opportunity to succeed. The company values honesty, open exchange of ideas, lasting relationships, and pride in contributing to making the world better. They emphasize diversity, equal opportunity, and a supportive work environment where employees feel valued and empowered.

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