Product Marketing Manager

About the Role

Key Responsibilities

• Lead and execute integrated marketing campaigns from strategy through implementation.
• Manage multiple marketing initiatives simultaneously, ensuring deadlines are met and deliverables are high-quality.
• Facilitate planning meetings, track progress, and manage deliverables including requests, reviews, and publications.
• Partner with cross-functional teams to ensure marketing efforts align with business objectives.
• Oversee product launch initiatives, ensuring smooth execution and effective market entry.
• Utilize marketing and project management tools to streamline workflows and track progress.
• Communicate clearly and effectively with internal stakeholders, external partners, and leadership teams.

Requirements

• Bachelor's degree in Marketing, Communications, or related field required.
• 5-7+ years of relevant marketing experience, with previous financial services or product marketing experience preferred.
• Prior experience leading and executing integrated marketing campaigns.
• Understanding of 40 Act rules and the distribution of ETFs and other registered investment products (ideally within the intermediary space).
• Strong verbal, written, and interpersonal communication skills.
• Proven project management skills, with the ability to multi-task and prioritize effectively.
• Proficiency with Microsoft Office Suite (Word, Outlook, Excel, PowerPoint, Teams).
• Familiarity with marketing automation tools and CRM platforms.
• Proficiency in essential marketing and productivity software.
• Research and project-based experience with the ability to see beyond a specific task to the broader project goals.
• Experience working as part of a collaborative team toward a shared objective.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.