Product Marketing Manager

About the Role

Key Responsibilities

• Prepare for the launch of processors and scopes, including creating a launch strategy that ensures timely deployment, widespread adoption, and market education.
• Specify market requirements for current and future products by conducting market research and visiting key opinion leaders, nurses, and administrators.
• Identify and communicate new product and feature opportunities to the GPM group.
• Provide financial and technical justification for product selection and definition.
• Participate in new product development teams to evaluate future product opportunities.
• Become an expert and clinical owner for products launched regionally, understanding the market and applications.
• Develop a product introduction plan including advertising, promotional initiatives, and sales opportunities such as trade expositions and conferences.
• Lead the annual planning process related to product lines, including communication, clinical plans, forecasting, risk assessment, and structural recommendations.
• Collaborate with cross-functional teams from operations, sales, marketing communications, and global product management.
• Lead local product launches through all phases, including inventory management, regulatory compliance, product evaluation, training, and sales support.
• Develop sales strategies addressing competitive activities, product positioning, and pricing, translating product performance into customer benefits.
• Track and evaluate product performance and sales post-launch using KPIs, monitor customer satisfaction, and communicate issues to global management.
• Monitor financial performance to meet revenue objectives, review KPIs with commercial leaders, and provide guidance to improve performance.
• Assess and respond to competitors' reactions to new product launches.
• Partner with Service to enhance customer experience and improve service profitability.
• Perform other duties as assigned by management.

Requirements

• Bachelor's Degree in business, life sciences, engineering, or related technical discipline; MBA preferred.
• 5+ years of experience in product marketing, management, or as a product specialist; additional sales experience is a plus.
• Experience in the medical device, life sciences, or biotech industry preferred, with gastroenterology, endoscopy, or pulmonology experience a plus.
• Exceptional organizational skills with meticulous attention to detail.
• Ability to lead multiple projects and execute with urgency.
• Strong blend of business, application, and technical skills with a big-picture vision.
• Skilled at managing cross-functional teams in a multinational environment.
• Strong problem-solving and critical thinking skills, with qualitative and quantitative analysis abilities.
• Ability to work in a fast-paced environment and adapt to changing priorities.
• Highly motivated, capable of working independently and in teams.
• Highest levels of personal and professional integrity.
• Proven ability to establish solid relationships with internal and external stakeholders.
• Excellent interpersonal, verbal, and written communication skills.
• Advanced knowledge of Microsoft Office (Outlook, Word, Excel, PowerPoint).
• Domestic travel of up to 35%, with occasional international travel.

Nice to Have

• MBA degree
• Experience in gastroenterology, endoscopy, or pulmonology

Qualifications

• Bachelor's Degree in business, life sciences, engineering or related technical discipline

Benefits & Perks

• Paid time off
• Comprehensive benefits program
• Generous holiday policy