Product Marketing Manager

About the Role

Key Responsibilities

• Lead both the inbound and outbound marketing activities to provide strategic oversight and message creation for assigned service lines.
• Drive market growth in strategic verticals by leading and managing research, communications, campaigns, ad buys, digital content, technical publications, and sales communication.
• Collaborate with business leadership, operations, finance, and commercial teams to develop strategic plans and long-term product, service, and technology road maps.
• Determine industry trends by visiting customers, following trade literature, commissioning surveys, and attending conferences and trade shows.
• Coordinate and provide market input for the definition and development of new services or service applications.
• Define detailed user, customer, and buyer personas.
• Develop and implement positioning and pricing strategies by evaluating market conditions and product value.
• Assist in developing and implementing marketing programs and tactics for existing and new services to achieve sales and profit objectives.
• Create and deliver training for sales and support functions.
• Increase customer awareness of products in line with overall marketing strategy.
• Apply targeting and segmentation principles to develop effective content for collateral, presentations, websites, and customer communications.
• Create content such as print collateral, case studies, videos, webinars, website copy, social media, and blog posts.
• Strategize budgetary spend and allocate resources accordingly.
• Define strategy and messaging for advertising campaigns.

Requirements

• Strong computer, scientific, and organizational skills.
• Excellent communication (oral and written) and attention to detail.
• Ability to work independently and as part of a team.
• Self-motivation, adaptability, and a positive attitude.
• Ability to learn new techniques, perform multiple tasks simultaneously, keep accurate records, follow instructions, and comply with company policies.
• Product management experience within the food and nutrition testing sector.
• In-depth knowledge of the nutritional chemistry and contaminant testing market or the food safety and microbiology testing market.
• Working knowledge of Marketing Automation platforms and CRMs.
• Demonstrated experience launching and marketing new products and services to a scientific B2B market.
• Minimum 5 years of experience in the food industry.
• Bachelor's degree in chemistry, molecular biology, microbiology, food science, or similar field.
• MBA is preferred.
• Minimum 3 years of experience in a customer-facing role (marketing, sales, client services, etc.).
• Excellent understanding of scientific principles.
• Ability to work with colleagues at all levels of the organization.
• Commercial mindset with the ability to drive change.
• Demonstrated success at building customer relationships and understanding customer needs.
• Excellent written and oral communication skills in English.
• Highly competent with organizational, project management, and negotiating skills.
• Ability to handle multiple priorities to meet deadlines in a high-volume environment.
• Effective listening skills and ability to work independently and in a team.
• Authorization to work in the United States indefinitely without restriction or sponsorship.

Nice to Have

• MBA (preferred).

Qualifications

• Bachelor's degree in chemistry, molecular biology, microbiology, food science, or similar field.
• Minimum 5 years of experience in the food industry.
• Minimum 3 years of experience in a customer-facing role.

Benefits & Perks

• Comprehensive medical coverage.
• Life and disability insurance.
• 401(k) with company match.
• Paid holidays, vacation, and personal days.
• Dental and vision options.
• Being part of a company recognized as a great place to work.