Product Marketing Manager

About the Role

Key Responsibilities

• Work with product, define and validate product market fit, market sizing and the business case for product launches and sales direction.
• Partner with Marketing and Sales colleagues to drive cross-functional, cross-channel sales efforts to meet growth objectives associated with product initiatives.
• Own market & opportunity sizing, product positioning and messaging to better drive acquisitions and adoption from our customers.
• Drive the development of marketing assets & content with Brand & content teams to support product awareness and customer acquisition and engagement goals.
• Partner with the data team to analyze product usage and adoption in order to identify areas of opportunity and make product and rollout recommendations.
• Understand market and competitor trends and develop marketing strategies to increase market presence and penetration.
• Build positive relationships across the organization, with the ability to drive cross-functional team projects.
• Present strategy and results of major company initiatives to senior-level business partners.

Requirements

• A balance of creative instincts and analytic orientation is required.
• BA/BS degree required.
• Highly efficient at data analysis to assess market opportunity, SAM and make pricing recommendations.
• Minimum 3 years PMM experience, 4+ years of relevant experience.
• Excellent verbal and written communication skills.
• Data driven, able to set goals, measure results and leverage data to make decisions.
• Efficient multi-tasker with ability to thrive in a fast-growth start-up environment that is constantly evolving.
• Proven ability to lead cross-functional projects and programs.
• A passion for hospitality and desire to help small businesses grow.
• SMB marketing and restaurant experience is a plus.

Nice to Have

• SMB marketing experience.
• Restaurant experience.

Qualifications

• Bachelor's degree.

Benefits & Perks

• Medical, Dental, and Vision Insurance.
• 401k with company match.
• Equity via Restricted Stock Units.
• Flexible Time Off.
• Volunteer Time Off.
• Monthly cell phone and internet stipend.
• Subscription to LinkedIn Learning.
• Tuition reimbursement of up to $2k per calendar year.