Product Marketing Manager

About the Role

Key Responsibilities

• Develop product positioning and messaging informed by user research, market insights, and product understanding.
• Scope and execute marketing content and strategies needed to reach different customer segments such as data scientists, IT managers, and plant operators.
• Become the expert on target market, customer needs, and competitive landscape through market research and regular engagement with users and analyst relations.
• Create high-impact marketing materials including product tours, whitepapers, website content, online demos, media interviews, and event content.
• Equip the sales team with tools and knowledge by developing sales presentations, battle cards, demos, and training materials that highlight the product's value.
• Deeply understand and advocate for existing and prospective customers by identifying key workflows, measuring value, and co-promoting success stories.
• Serve as a liaison between product management, engineering, sales, and marketing to ensure alignment and consistency in product messaging.
• Develop and execute comprehensive go-to-market plans for new product launches, feature releases, and market expansions.

Requirements

• 2-3 years of experience in product marketing, preferably in B2B SaaS, industrial technology, or data and AI space.
• 5+ years of relevant work experience in marketing, product marketing, product management, operational roles, or strategy consulting.
• Experience working on product marketing throughout a product's lifecycle, especially during product launch and market share growth stages.
• Understanding of industrial operations, data management, or AI/machine learning is a significant plus.
• Proven ability to develop and execute go-to-market strategies that drive business growth.
• Exceptional written and verbal communication skills, with the ability to translate complex technical concepts into engaging language.
• Strong relationship-building skills and ability to collaborate across teams.
• Ability to analyze market data, customer feedback, and sales performance to inform marketing strategies.
• A hands-on, ownership-driven mentality with a track record of delivering business impact and pursuing objectives relentlessly.

Nice to Have

• Experience in industrial operations, data management, or AI/machine learning.
• Experience with product lifecycle management, especially product launch and market share building.

Qualifications

• Relevant work experience in product marketing (2-3 years preferred)
• Experience in B2B SaaS, industrial technology, or AI/data space
• Strong communication skills and ability to translate technical concepts
• Proven track record in developing go-to-market strategies

Benefits & Perks

• Competitive Compensation including base plus bonus
• 401(k) with 4% employer matching
• Health, Dental, Vision & Disability Coverages with premiums fully covered for employees and all dependents
• Unlimited PTO + flexibility to enjoy it
• 18 Company Holidays including the week between Christmas & New Years
• Paid Parental Leave Program
• Employee Stock Purchase Program (ESPP)
• Employee Referral Program
• In-office catered lunches 3x per week via Colorfull Catering + fully stocked office fridges
• Join a team of 70+ nationalities with focus on Diversity, Equality, and Inclusion (DEI)
• Modern and fun working environment with a strong culture
• Opportunity to work with and learn from top professionals on ambitious projects
• Paid mobile phone and WiFi
• Opportunity to meet Spot the pet dog