Product Marketing Manager

About the Role

Key Responsibilities

• Own and champion division marketing strategies and activations within the product category division
• Identify market opportunities and GTM strategies for the product category
• Drive the implementation of the strategy through a formal brief presented to key internal and external stakeholders in order to develop a detailed tactical and KPI measurement plan
• Establish a formal and frequent cadence of reporting results through the development of a KPI dashboard and bi-monthly live meeting forum for key projects
• Consistently optimize the plan to maximize ROI and shift company financial resources into tactics that are delivering expected business results
• Serve as the nexus that connects key stakeholders within the marketing organization both locally and globally, with non-marketing cross-functional teams, agency partners, and business leadership
• Foster collaboration to create and coordinate an integrated marketing execution of strategy
• Serve as the overall marketing expert of category and competitor product portfolios, GTM, and marketing strategy to help develop industry-leading marketing strategies
• Drive the creation of a shared understanding within the marketing organization by providing regular overviews of business goals, market situation, product portfolios, target consumer personas, customer context, and competitor marketing playbooks

Requirements

• 4+ years of experience in product marketing or business strategy within the consumer tech, CPG, or FMCG industry
• Ability to work in a fast-paced environment with a willingness to rapidly ramp up and lead the strategy, selection, and measurement of partners with minimal supervision
• Ability to collaborate across company functions from strategic, analytical, and creative perspectives, with a focus on performance-based marketing outcomes
• Proven track record of challenging the status quo to create new product marketing playbooks
• Excellent collaboration and communication skills

Nice to Have

• MBA
• Experience with sport franchises, music, celebrities, lifestyle, and luxury as well as digital-first brands/apps
• Experience in the mobile space, specifically mobile consumer hardware and software and how they work together

Benefits & Perks

• Eligibility for Minimum Essential Coverage (MEC) medical plan
• Dental, vision, and term life insurance
• Discount prescription program
• Critical illness and accident coverage
• Tele-behavioral health services
• 401(k) plan
• Sick leave (where applicable by law)
• Minimum Value (MV) PPO medical plan
• Employee Stock Purchase Plan
• Paid holiday eligibility based on length and dates of service