Product Marketing Manager

The Sage Group

San Francisco, CA

Freelance

Senior

173k-173k

6 days ago

Job Description

About the Role

The Product Marketing Manager will lead strategic product marketing initiatives for a beloved tech delivery company, focusing on driving awareness, adoption, and excitement for existing and new financial products. The role involves collaborating across teams to develop go-to-market strategies, execute campaigns, and support growth in a fast-paced, high-growth environment, with a focus on fintech offerings and customer insights.

Key Responsibilities

Drive 0-1 development and strategic bets for new fintech business cases/products.
Set and execute business KPIs for zero-to-one initiatives.
Inform key learnings and develop plans to tackle opportunities for future growth.
Partner with Product, Engineering, and Analytics to develop the client's next financial services offerings.
Own go-to-market strategy and execution.
Develop and execute launch plans for new products.
Drive adoption and satisfaction metrics.
Lead marketing experiments for new offerings that the workforce will value and adopt.
Partner with research teams on qualitative user studies and analyze quantitative metrics to identify marketing opportunities.
Iterate on messaging and positioning to communicate product value.
Execute marketing campaigns and testing, including creating content, managing in-app and email campaigns, and coordinating cross-functional partners.
Participate in weekly business reviews and drive data-based recommendations.
Align with Product, Brand, CRM, and Operations teams.
Own metrics and success criteria for new financial products.

Requirements

5+ years experience in Product Marketing Management (PMM) in a GTM role within high-growth and fast-paced environments.
Experience with market research and understanding user experience.
Ability to back decisions with data and work on marketing experimentation.
Strong project management skills and ability to manage complex projects and drive goals into measurable plans.
Ability to translate strategic vision into success metrics and actionable plans.
Experience working across teams and in both strategy and execution.
Strong leadership skills, ideally with experience in digital marketing or sales campaigns.
Passion for technology products that impact millions and effective communication skills.

Nice to Have

Experience in tech, operations, strategy, consulting, banking, or related fields.
Experience with digital marketing or sales campaigns.
Experience with customer-facing roles.

Qualifications

Relevant professional experience in product marketing and GTM roles.

Benefits & Perks

$83/hour compensation
Remote work in the USA
6-month contract with potential extension

Working at The Sage Group

The role emphasizes a growth and performance mindset, collaboration across diverse teams, and a passion for impactful technology products. The environment is energizing, fast-paced, and focused on driving measurable success through strategic and data-driven initiatives.

Apply Now