Product Marketing Manager

About the Role

Key Responsibilities

• Oversee the eCommerce strategy, ensuring high-performing product pages, user experience optimization, and accurate digital merchandising.
• Drive digital engagement across web and online storefronts through conversion-rate optimization and strategic content enhancements.
• Monitor UX metrics, session behavior, and traffic sources to identify improvement opportunities.
• Create and manage product positioning, messaging, and digital content across the steel and metals product catalog.
• Lead go-to-market plans for new products and service rollouts, including content, digital support, and campaign planning.
• Collaborate with internal teams to produce technical documentation, spec sheets, and sales enablement materials.
• Own SEO/SEM strategy for the website and product pages—conduct keyword research, optimize content, and monitor technical SEO health.
• Manage Google Ads, remarketing campaigns, and paid LinkedIn programs to drive qualified leads and conversions.
• Run A/B testing and performance audits; use data to inform decisions and adjust strategy.
• Lead end-to-end digital marketing campaigns across email, social media, and paid channels.
• Build nurture flows, retargeting segments, and tailored messaging to increase engagement and lifetime value.
• Align campaigns with the sales cycle to support pipeline velocity and customer acquisition goals.
• Track KPIs across all digital channels, report on campaign performance, and continuously test and optimize efforts.
• Use tools like Google Analytics, SEMrush or HubSpot to assess trends and report ROI to stakeholders.
• Manage digital budgets effectively and allocate resources toward highest-performing channels.

Requirements

• 5-8 years of experience in digital marketing, product marketing, and/or eCommerce, ideally in a B2B, industrial, or manufacturing setting.
• Strong command of digital marketing strategy—SEO, paid search, email automation, content creation, and analytics.
• Hands-on experience with tools like Google Ads, LinkedIn Campaign Manager, Mailchimp or Pardot, Google Analytics, and CMS platforms such as WordPress, Magento, or Shopify.
• Deep understanding of the industrial buyer journey and how to position technical products effectively across channels.
• Excellent written and verbal communication skills with the ability to translate technical specs into compelling messaging.
• Highly organized, deadline-driven, and confident working both independently and collaboratively across departments.

Nice to Have

• Experience with omnichannel campaign management.
• Knowledge of digital merchandising and user experience optimization.
• Familiarity with technical documentation and sales enablement materials.

Qualifications

• Educational background is not explicitly specified but implied to be relevant to marketing or related fields.

Benefits & Perks

• Medical, vision, dental, and life and disability insurance.
• Eligibility to enroll in the company 401(k) plan.
• Access to online training and development resources.
• Opportunities for contract, temporary, and permanent placement roles.