Product Marketing Manager

Yum! Brands

Irvine, CA

Full Time

Senior

135k-150k

about 2 months ago

Job Description

About the Role

As a Product Marketing Manager at Taco Bell, you are responsible for helping deliver a product innovation pipeline against Taco Bell's Cantina Menu strategy. This role involves conceptualizing, developing, validating, and launching value products that grow the business. The ideal candidate is strategic, creative, and analytical with the ability to dream big, bring a distinctive POV, execute effectively, and operate in a dynamic environment. You will inspire teams, measure and evaluate efforts, and continually improve performance across designated limited-time offers (LTOs).

Key Responsibilities

Lead Pipeline Development for Category Entry Point (CEP) products, unlocking programs that help Taco Bell win by leading with Next Gen QSR products that elevate and broaden relevance with consumers.
Execute a strong lineup of test launches and national launches within a 12-month window.
Analyze the competitive food and beverage landscape, identify emerging food trends, and translate consumer insights into new menu innovation opportunities.
Collaborate with cross-functional partners including Consumer Insights, Food Innovation, Operations, Finance, Digital, Brand, and Supply Chain to test and validate new product concepts.
Partner with Brand, Creative, and Advertising teams on creative communications, promotions, and tactics; work with Food Innovation, Operations, and Finance on commercialization viability, forecasting, and go-to-market strategy.
Translate brand, business, and marketing strategies into pipeline-specific objectives.

Requirements

BA or BS Degree; MBA preferred.
Minimum 8+ years of relevant experience, including 3-5 years in well-established CPG product or in QSR/Restaurant industry.
Demonstrated leadership, project management, and planning skills.
Experience developing and tracking Marketing KPIs.
Strong analytical and creative problem-solving skills.
Strong project management, presentation, and interpersonal/influencing skills.
Positive, can-do attitude and collaborative leadership style.
Genuine passion for food and customer experience.
Highly flexible, change lover, and problem solver.
Strategic and creative thinker and storyteller.
Inspiring and collaborative leader with the ability to influence.
Self-motivated with a strong drive for results and intellectual curiosity.

Nice to Have

Experience in the restaurant industry or with well-established CPG brands.
Experience with product innovation and go-to-market strategies.

Qualifications

Bachelor of Science or Bachelor of Arts degree.
Master's degree (MBA preferred).
Analysis skills and project management experience.

Benefits & Perks

Onsite childcare through Bright Horizons.
Onsite dining center and game room.
Onsite dry cleaning, laundry services, and carwash.
Onsite gym with fitness classes and personal trainer sessions.
Up to 4 weeks of vacation per year plus holidays and volunteer time off.
Generous parental leave and adoption assistance program.
401(k) with a 6% matching contribution from Yum! Brands with immediate vesting.
Comprehensive medical and dental benefits including prescription drug coverage.
Discounts, free food, swag, and other perks.
Salary range: $135,000 to $150,000 annually plus bonus and benefits.

Working at Yum! Brands

Taco Bell is a company that celebrates and advocates for diversity, bold self-expression, and a better future. They foster a culture of being Cultural Rebels who are inclusive, innovative, and challenge the status quo. The company values real people with unique experiences, inspiring teams, and enabling individuals to Live Más. They are committed to equity, inclusion, and belonging for all, and promote a work environment that is fun, bold, and driven by passion.

Apply Now