Product Marketing Manager

Patelco Credit Union

Dublin, CA

Full Time

Senior

88k-111k

about 1 month ago

Job Description

About the Role

The Product Marketing Manager will partner with business product owners and partners to build product value, positioning, and messaging strategy. The ideal candidate will manage product launches, gather customer insights, and maximize our products' potential to drive awareness, adoption, and usage. They will co-develop, drive, and execute revenue-generating multi-channel and integrated product campaigns, including direct marketing, mass media, marketing collateral, in-branch merchandising, digital advertising, and social media efforts. The role requires a collaborative, analytical, creative, and adaptable individual who thrives in a fast-moving environment and can coordinate with external agencies and internal teams to achieve strategic goals.

Key Responsibilities

Co-develop strategic product positioning and messaging that differentiates Patelco's products in the market.
Manage the launch of new products or enhancements and oversee the cross-functional implementation of the plan.
Engage with business partner leaders and their teams to ensure alignment with their strategies, goals, and initiatives.
Work closely with internal and external partners to co-lead the development and implementation of an integrated, multi-channel marketing plan for one or more complex business segments.
Gather insights from marketing research, data analytics, and marketing analytics and incorporate them into marketing strategy and tactics.
Participate in idea exploration with team members to facilitate development of innovation.
Coordinate with marketing resources to achieve successful launch and rollout.
Work with Training and Regional Managers to develop supportive and informational materials.

Requirements

Bachelor's degree in marketing/communications or experience in a related field.
5-7 years of relevant marketing experience, preferably in financial services product marketing.
Experience developing and executing full integrated, multi-touch marketing campaigns.
Strong knowledge of all primary marketing channels, including advertising, direct mail, email, digital, and social.
Ability to collaborate cross-functionally and coordinate with external agencies and internal teams.
Analytical capacity and creative thinking skills.
Comfortable working in a fast-moving, evolving environment.

Nice to Have

Experience in financial services product marketing.

Qualifications

Bachelor's degree in marketing/communications or related field.
5-7 years of relevant marketing experience.

Benefits & Perks

Exceptional Medical, Dental, Vision, and Life Insurance benefits.
Onsite fitness center at HQ and rewards for completing wellness activities.
Competitive compensation packages with bonus opportunity.
401(k) with 3% Safe Harbor and 5% employer match.
Discounts on loan products.
Tuition reimbursement.
Employee Assistance Program (EAP).
Paid Time Off (PTO) and paid holidays.
On-the-job training and skills development.
Internal transfer opportunities for career growth.
Volunteer work.
Flexible work arrangements for specific positions.

Working at Patelco Credit Union

Patelco Credit Union is dedicated to creating a positive and supportive culture where team members can thrive. The organization values work that is rewarding, challenging, and enjoyable, and emphasizes service, financial literacy, innovation, and technology to serve its members throughout all stages of life.

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