Product Marketing Manager

Formlabs

Boston, MA

Full Time

Mid Level

9 days ago

Job Description

About the Role

Join Formlabs as a Product Marketing Manager to drive market adoption of our professional 3D printers, accessories, and materials. You will work on core SLA technology and products, managing the overall go-to-market strategy through messaging, positioning, product launches, content creation, sales enablement, and market analysis. This role involves collaboration across product management, design, engineering, manufacturing, web, and content teams in a fast-paced environment focused on launching new materials and hardware innovations.

Key Responsibilities

Be the 'quarterback' of launches for new hardware, software, and materials products.
Nurture existing products by executing changes in marketing and positioning.
Connect market and technology trends with Formlabs' products to develop product positioning and messaging for verticals, buyer personas, and use cases.
Regularly track and assess competitors, adjusting product marketing strategies accordingly.
Communicate products across all mediums in a succinct and compelling way, anticipating and addressing potential questions or confusion.
Develop technical training, messaging decks, internal FAQs, product guides, and other materials to support sales and differentiate products.
Promote and demo Formlabs products at conferences, trade shows, events, and to analysts and potential customers.
Develop deep expertise in 3D printing technologies, materials, and the product portfolio.

Requirements

3+ years of experience in a product marketing or sales engineering role at a B2B hardware or software company.
Detail-oriented with a proven track record of project management excellence.
Passionate about technology and interested in 3D printing.
Successful experience collaborating with sales and marketing teams to create product training materials including value propositions and differentiation.
Experience conducting primary and secondary market research to understand trends and analyze competitive landscapes.
Proven ability to work independently and cross-functionally to complete projects.
Tactfully manage influence with leaders across the organization.
High level of initiative and strong business judgment; comfortable solving strategic problems in real time.
Ability to think holistically and contribute business value outside of core responsibilities.

Nice to Have

Technical writing skills.
Business degree or technical degree preferred.
Related industry experience.

Qualifications

Bachelor's degree in business or a related field.

Benefits & Perks

Robust equity program to build future wealth through RSUs.
Comprehensive healthcare coverage (Medical, Dental, Vision).
Low-cost fund options in our 401K and access to advisors.
Generous paid Parental Leave (up to 16 weeks).
Tenure-based paid Sabbatical Leave (up to 6 weeks).
Flexible Out of Office Plan.
Ample on-site parking and pre-tax commuter benefits.
Healthy on-site lunches, snacks, beverages, and treats.
Regular sponsored professional development opportunities.
Many opt-in culture events across our diverse community.
Unlimited 3D prints.

Working at Formlabs

We are committed to building an inclusive community that values diversity and change in the 3D printing industry. We foster a collaborative, innovative environment with a focus on professional development, community events, and employee well-being.

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