Product Marketing Manager

Fermat

San Francisco, CA

Full Time

Senior

140k-170k

17 days ago

Job Description

About the Role

FERMÀT is the AI native commerce platform that optimizes shopping experiences, leading to best-in-class shopper engagement and conversion. We help brands transform clicks into conversions with dynamic, personalized shopping experiences—built and optimized in minutes. Backed by VMG, Bain Capital Ventures, Greylock, QED, and named The Information's #1 commerce startup, we're a 70+ person team based in SF, Austin, NYC, and Bangalore. As a fast-growing Series B company, we're building the infrastructure for the future of online retail—and we're just getting started. The role involves owning the narrative, positioning, and go-to-market strategy for our platform, requiring both strategic vision and hands-on execution, with potential team management responsibilities.

Key Responsibilities

Lead GTM plans for launches, ensuring positioning, messaging, and campaigns directly drive pipeline and revenue.
Partner with Sales and Demand Gen to co-own ABM campaigns, vertical messaging, and content that accelerates enterprise and agency deals.
Create technical and video content across the buyer journey—solution guides, ROI tools, case studies, and late-stage enablement assets.
Own competitive insights, win/loss analysis, and pricing recommendations to inform roadmap and GTM execution.
Act as a player-coach, managing one direct report and scaling the PMM team as the business grows.

Requirements

5-7+ years in B2B SaaS marketing, with at least 3 years in product marketing.
Proven experience targeting enterprise customers; bonus for agency, mid-market, or SMB exposure.
Exceptional at crafting narratives that resonate with executives, buyers, and users alike.
Skilled at simplifying complex tech into clear, differentiated messaging.
Track record of partnering with Product, Demand Gen, and Sales to drive measurable outcomes.
Strong exposure to ABM and enterprise motions.
Comfortable building a deck yourself in the morning and presenting a GTM plan to the exec team in the afternoon.
Excited to manage and grow a team over time.
Data-driven mindset, tying positioning and GTM execution to pipeline velocity, win rate, adoption, and ARR growth.
Thrives in early-stage environments. Scrappy, adaptable, and motivated to establish playbooks that can scale.

Nice to Have

Experience with agency, mid-market, or SMB segments.

Qualifications

Proven experience in B2B SaaS marketing, especially in product marketing roles.
Experience targeting enterprise customers.

Benefits & Perks

Competitive salary + equity package.
Comprehensive health, dental, and vision insurance for you and all your dependents.
Retirement benefits: US: 401(k) plan with 4% matching, India: Provident Fund with 12% matching.
4 months of paid parental leave.
Unlimited PTO policy (with minimum 5 days PTO / quarter!).

Working at Fermat

Fast-growing, innovative, and collaborative environment focused on building the infrastructure for the future of online retail. Emphasizes strategic vision, hands-on execution, and scaling teams.

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