Product Marketing Manager

About the Role

Key Responsibilities

• Develop and refine compelling value propositions, market-facing messaging, and core narratives that clearly articulate product benefits and competitive differentiation for the ONESOURCE Pagero portfolio.
• Ensure consistent messaging across all marketing channels and customer touchpoints.
• Support the end-to-end tax workflow including Indirect Tax to E-invoicing to Reconciliation process.
• Define, plan, and execute comprehensive go-to-market strategies for new product launches, major releases, and ongoing portfolio growth within the ONESOURCE IDT and/or ONESOURCE Pagero platform.
• Collaborate closely with Product Management, Sales, and broader Marketing teams to ensure successful launches and market penetration.
• Create and coordinate high-impact sales tools and training materials, including collateral updates and coordination of Advisor and Sales Playbook materials (e.g., battlecards, pitch decks, demo scripts).
• Empower sales and channel partners to effectively communicate product value, differentiate offerings, and overcome objections.
• Conduct market research, competitive analysis, and customer interviews to identify opportunities and trends.
• Act as the Trust Tax Liaison for sales enablement and support/present at the Trust Tax Customer Advisory Board to gather insights.
• Provide support for special projects including Competitive Intelligence, Voice of Customer (VoC), Win/Loss analysis, Market Research, and Conference/Webinar Participation.
• Develop and execute product marketing programs, value propositions, and initiatives to generate product awareness, customer engagement, and lead generation.
• Coordinate and own customer migration and end-of-life (EOL) activities for the ONESOURCE Pagero solutions.
• Work seamlessly with Product Management, Sales, Sales Enablement, Marketing Strategy, and other stakeholders to ensure strategic alignment and successful execution of marketing initiatives.
• Track and analyze the performance of product marketing initiatives and make data-driven recommendations for optimization.

Requirements

• 3+ years of progressive experience in product marketing, strategic marketing, or similar roles, preferably in a B2B SaaS environment, with experience in tax, financial services, or enterprise platform technology a significant plus.
• Demonstrated usage of AI tools (such as ChatGPT, Gemini, Claude, Llama etc.) to drive productivity and a growth and learning mindset.
• Experience managing product marketing for a specific portfolio or set of products, including both established and growing solutions.
• Proven expertise in crafting compelling value propositions and market-facing messaging for complex solutions.
• Strong ability to define, lead, and execute successful go-to-market strategies from concept to launch.
• Experience in sales enablement, including creating impactful sales tools and training materials.
• Familiarity with product lifecycle management, including customer migration and end-of-life processes.
• Adept at conducting market research, competitive analysis, and translating insights into marketing strategies.
• Exceptional written and verbal communication skills, with the ability to simplify complex concepts and present to diverse audiences.
• Superior project management and organizational skills, capable of managing multiple priorities in a fast-paced environment.
• Highly collaborative with the ability to influence cross-functional teams.
• Data-driven decision-maker with strong analytical capabilities.

Nice to Have

• Experience supporting Competitive Intelligence, Voice of Customer (VoC), and Market Research projects.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.

Benefits & Perks

• Hybrid Work Model with flexible in-office and remote days.
• Flexibility & Work-Life Balance policies including work from anywhere for up to 8 weeks per year.
• Career Development and Growth opportunities through continuous learning and skills development programs.
• Industry competitive benefits including flexible vacation, mental health days, access to Headspace, retirement savings, tuition reimbursement, incentive programs, and wellbeing resources.
• Comprehensive health, dental, vision, disability, and life insurance plans.
• Paid holidays, parental leave, sabbatical leave, and additional benefits such as hospital, accident, and sickness insurance, Flexible Spending and Health Savings Accounts, fitness reimbursement, Employee Assistance Program, legal and identity theft protection, adoption & surrogacy assistance, and stock purchase plans.