Product Marketing Manager

About the Role

Key Responsibilities

• Showcase the value of Docusign's product and capabilities to the target market, understanding why they buy, what features are most important to them, and how they will benefit
• Be responsible for the positioning, messaging, and content asset creation that amplify the Docusign for procurement teams narrative
• Measure impact of assets across teams
• Uncover customer insights to improve the customer journey and accelerate the sales cycle
• Refine and optimize messaging based on these insights
• Partner with demand generation to create compelling campaigns that drive acquisition and upsell opportunities
• Partner with Sales Enablement to ensure that Sales has the right content, tools, and training to develop and close deals effectively
• Drive usage and create expansion opportunities in collaboration with customer success
• Work with International Marketing to showcase the value of the IAM solutions for procurement audiences in our core international regions
• Support strategic customer and internal events (e.g., customer/partner conferences, sales meetings, executive briefings)
• Collaborate with Product Management to ensure new products and functionality are featured, packaged, launched, and communicated effectively for procurement audiences by contributing to presentations, sessions, training, and speaking engagements

Requirements

• 5+ years of product marketing experience in the B2B SaaS space, preferably with ERP, Source-to-Pay, Spend Analytics, Contract Management or Supplier Management systems
• Strong analytical and problem-solving skills with clear examples of using data for customer insights and recommendations
• Excellent verbal and written communication skills
• Proven track record of working with multiple cross-functional teams
• Proven ability to understand and simplify complex, technical topics for non-technical audiences
• Proven ability to develop and execute go-to-market strategies and innovative programs that drive product solutions adoption
• Experience creating and leading sales plays with measurable impact

Nice to Have

• MBA from top tier school or work equivalent
• 4+ years of engagement in the procurement or supplier management space
• Self-starter who can accomplish projects with minimal supervision
• Highly collaborative, enthusiastic, open, proactive, and results-driven

Benefits & Perks

• Paid Time Off: earned time off, as well as paid company holidays based on region
• Paid Parental Leave: up to six months off with your child after birth, adoption or foster care placement
• Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
• Retirement Plans: select retirement and pension programs with potential for employer contributions
• Learning and Development: options for coaching, online courses and education reimbursements
• Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events