Product Marketing Manager (7087229)

Taco Bell

Irvine, CA

Full Time

Senior

135k-150k

about 2 months ago

Job Description

About the Role

As a Product Marketing Manager, you are responsible for helping deliver a product innovation pipeline against Taco Bell's Cantina Menu strategy. This role will conceptualize, develop, validate, and launch value products that grow the business. The ideal candidate is strategic, creative, and analytical with the ability to dream big, bring a distinctive POV, execute effectively, and operate in a dynamic environment. This person can inspire teams, both creative and executional in nature and is constantly measuring/evaluating the effectiveness of our efforts while reacting accordingly to continually improve our performance across the designated LTOs.

Key Responsibilities

Lead Pipeline Development for Category Entry Point (CEP) products, unlocking programs that help Taco Bell win by leading with Next Gen QSR products that elevate and broaden our relevance with consumers
Execute strong line up of test launches and national launches within 12 windowed experience year
Analyze competitive food and beverage landscape, identify new & emerging food trends and translate consumer insights into new menu innovation opportunities
Collaborate with cross-functional partners to test & validate new product concepts, including Consumer Insights, Food Innovation, Operations, Finance, Digital, Brand & Supply Chain
Partner with Brand, Creative and Advertising teams on creative comms, promotions, and tactics; Food Innovation, Operations and Finance on commercialization viability, forecasting, and overall go to market strategy
Translate brand, business & marketing strategies into pipeline-specific objectives

Requirements

BA or BS Degree; MBA preferred
Minimum 8+ years of relevant experience including 3-5 years on well-established CPG product or in QSR/Restaurant industry preferred
Demonstrated leadership, project management, and planning skills
Experience developing and tracking Marketing KPIs
Positive, can-do attitude and collaborative leadership style
Genuine passion for food and customer experience
Strong analytical and creative problem-solving skills
Strong project management, presentation, and interpersonal/influencing skills

Nice to Have

Experience developing and tracking Marketing KPIs
Experience in CPG product or QSR/Restaurant industry

Qualifications

BA or BS Degree; MBA preferred

Benefits & Perks

Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year-round flex day Friday
Onsite childcare through Bright Horizons
Onsite dining center and game room
Onsite dry cleaning, laundry services, carwash
Onsite gym with fitness classes and personal trainer sessions
Up to 4 weeks of vacation per year plus holidays and time off for volunteering
Generous parental leave for all new parents and adoption assistance program
401(k) with a 6% matching contribution from Yum! Brands with immediate vesting
Comprehensive medical & dental including prescription drug benefits and 100% preventive care
Discounts, free food, swag and other benefits

Working at Taco Bell

Taco Bell is a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we're at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más. As Cultural Rebels, we value inclusivity, boldness, challenging the status quo, and pushing industry boundaries. We are committed to equity, inclusion, and belonging for all, and provide reasonable accommodations for applicants with disabilities or special needs.

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