Product Marketing Manager

About the Role

Key Responsibilities

• Oversee the planning and execution of go-to-market launches for new products and features, with the objective of fostering cross-sell opportunities within established merchant accounts and elevating overall product adoption rates.
• Collaborate extensively with Product teams to craft compelling positioning statements, develop high-quality content, and create messaging tailored to merchant needs, product value propositions, and prevailing market conditions.
• Monitor critical metrics such as product adoption, engagement, and retention across multiple offerings; employ these insights to refine marketing campaigns across diverse channels.
• Serve as the advocate for merchants by gathering their feedback, prioritizing their perspectives, and ensuring actionable insights are incorporated into ongoing product development cycles.
• Produce engaging content in various formats—including newsletters, LinkedIn advertisements, blog posts, case studies, instructional articles, lifecycle emails, and in-application announcements—to enhance awareness and comprehension of products among merchants.
• Coordinate outreach efforts by collaborating cross-functionally with Product, Customer Success, Engineering, and other stakeholders to ensure internal alignment regarding messaging and campaign implementation.
• Utilize data-driven methodologies to inform marketing strategies, construct compelling narratives about product impact, and guide decision-making processes for future campaigns.
• Develop sales enablement materials such as demonstration videos and succinct pitch decks that empower commercial teams to communicate value effectively to prospective clients.
• Continuously analyze market trends and competitor activity to refine positioning strategies and maintain a robust competitive advantage within the e-commerce sector.

Requirements

• A minimum of two to five years' experience in B2B marketing roles focused on promoting e-commerce products with demonstrable success in driving adoption or revenue growth.
• At least three years' prior experience within the e-commerce industry accompanied by a comprehensive understanding of its distinctive challenges and opportunities.
• A proven record of launching new products successfully from conception through to achieving robust product-market fit utilizing actionable insights.
• Expertise in formulating go-to-market strategies that address both sales enablement imperatives and end-user requirements within complex stakeholder environments.
• Exceptional communication skills evidenced by effective collaboration across multidisciplinary teams including Product Management, Sales, Engineering, and Customer Success.
• Proficiency in leveraging data analytics tools to extract meaningful insights that inform narrative approaches as well as overarching marketing strategies.
• Practical experience creating a broad spectrum of marketing assets—such as accessible demonstration videos or concise presentation decks—that support both internal training initiatives and external promotion.
• A creative disposition capable of generating original marketing concepts whilst guiding cross-functional groups towards effective execution.
• A confident interpersonal style that fosters trust-based relationships with colleagues at all levels as well as external partners or clients.

Nice to Have

• Experience overseeing successful product launches with measurable results.
• Empathy towards merchant challenges and a creative approach to content production.

Qualifications

• Experience in B2B marketing within the e-commerce domain.
• Proven success in product launches and go-to-market strategies.
• Strong analytical and content creation skills.

Benefits & Perks

• Remote work environment.
• Competitive salary range of $110,000 - $140,000 per year.
• Flexible working arrangements.
• Supportive leadership valuing transparent communication and professional growth.