Product Marketing Manager

About the Role

Key Responsibilities

• Develop new capabilities, optimize offers and messaging, forecast and manage to a budget, and drive continual growth as a Referral Channel Leader across products.
• Conduct competitive and UX research, own A/B testing strategy for high-traffic web pages, and manage offers and sweepstakes including documentation, fulfillment, and performance monitoring.
• Create marketing messages and campaigns, write creative briefs, design structured tests, analyze results, and iterate campaigns accordingly.
• Coordinate changes to marketing disclosures, terms, and claims across channels, including claim ideation, substantiation, and approval.
• Share performance metrics with marketing team and partners, lead vendor onboarding, and improve end-to-end conversion by collaborating with Product Management to enhance user experience.
• Report on competitive and consumer market trends, including market shifts, threats, and external factors, and assist with research to refine messaging.
• Partner with teams to remove pain points and boost conversion in app and web experiences, advocating for customers.

Requirements

• Passionate advocate for the consumer with strong curiosity and problem-solving skills.
• Data-driven marketer with ability to extract insights from data to improve performance.
• Proven experience launching successful marketing campaigns and in product performance management.
• Proactive problem solver capable of managing multiple priorities in fast-paced environments.
• Influential leader with strong communication skills and experience working across teams.
• Strong project management skills, especially in matrixed organizations.
• Collaborative team player with experience working on cross-functional teams.
• Bachelor's degree.
• 5+ years of experience in marketing roles.
• Ability to use data for measurement and reporting of campaign effectiveness.
• Experience writing creative briefs and excellent oral and written communication skills.
• Experience in financial services is preferred; experience with web strategy or referral marketing is a plus.

Nice to Have

• Experience in financial services.
• Experience with referral and/or web strategy.

Qualifications

• Bachelor's degree.
• 5+ years of marketing experience.

Benefits & Perks

• Comprehensive and competitive benefits package (details available on the Benefits at SoFi page).
• Final base pay determined based on experience, skills, and location.