Product Marketing Manager

About the Role

Key Responsibilities

• Own the narrative for live shopping experiences by developing messaging that clearly communicates the value to both buyers and sellers across all customer touchpoints, from product to marketing to support.
• Develop and execute an integrated GTM plan that spans in-product messaging, lifecycle marketing, PR, community, customer service, and sales enablement.
• Ensure a consistent and engaging story across every stage of the customer journey.
• Collaborate with Product and Research teams to embed customer, market, and competitive insights into the product roadmap.
• Drive segmentation strategies and market sizing to identify and prioritize key growth opportunities.
• Establish and maintain customer feedback loops throughout the product lifecycle.
• Use insights to refine both product development decisions and messaging strategies.
• Lead cross-functional planning and execution of product launches.
• Work closely with stakeholders across marketing, comms, product, sales, and customer success to ensure cohesive execution.
• Monitor adoption, usage, and customer satisfaction.
• Define key performance indicators and success metrics.
• Track campaign and product performance and use insights to iterate on messaging, improve positioning, and enhance market fit.

Requirements

• Proven experience in product marketing, ideally within e-commerce, live commerce, or digital platforms.
• Strong storytelling and positioning skills with a customer-first mindset.
• Demonstrated success leading cross-functional GTM efforts.
• Comfortable with data, analytics, and market research to drive decisions.
• Exceptional communication, presentation, and stakeholder management skills.
• Passion for innovation, emerging commerce trends, and creating delightful customer experiences.

Benefits & Perks

• Medical, Dental, and Vision Insurance.
• Life Insurance.
• 401(k) Program.
• Commuter Benefit.
• eLearning & Ongoing Training.
• Education Reimbursement.