Product Marketing Manager
Middesk
Job Description
About the Role
Middesk makes it easier for businesses to work together. Since 2018, we've been transforming business identity verification, replacing slow, manual processes with seamless access to complete, up-to-date data. Our platform helps companies across industries confidently verify business identities, onboard customers faster, and reduce risk at every stage of the customer lifecycle. Middesk came out of Y Combinator, is backed by Sequoia Capital and Accel Partners, and was recently named to Forbes Fintech 50 List and cited as an industry leader in business verification by digital identity strategy firm, Liminal. About the Role We're looking for a full-stack Product Marketing Manager to own product marketing initiatives from start to finish. This is a high-impact role for someone who thrives at the intersection of product and marketing strategy, deep customer empathy and understanding, and go-to-market execution. You'll be equally comfortable diving deep with product managers on roadmap strategy as you are engaging enterprise prospects or running enablement sessions with our sales team. As one of the early members of our product marketing function, you'll have the opportunity to build foundational processes, develop core messaging frameworks, and directly influence how we bring our solutions to market. We're looking for a proactive builder with a strong bias toward action — someone eager to identify gaps, propose solutions, and lead initiatives rather than wait for direction. This role requires someone who can operate with high autonomy while collaborating seamlessly across product, sales, marketing, and customer success teams.
Key Responsibilities
- Be the voice of the customer — Conduct customer interviews, analyze usage data, and synthesize feedback to inform product strategy and go-to-market decisions.
- Craft compelling positioning and messaging — Develop differentiated value propositions for our business identity products that resonate with fintechs, lenders, enterprise financial services, and marketplaces.
- Lead go-to-market execution — Own end-to-end launch strategy for new products and features, from beta through full market release; continuously refine and improve GTM strategy for previously launched products.
- Enable sales success — Create high-impact sales materials, including pitch decks, competitive battle cards, and training sessions to accelerate deal velocity.
- Drive competitive intelligence — Create and maintain frameworks and analysis that keep our sales team equipped to win against legacy providers and emerging competitors.
- Partner on pricing and packaging — Collaborate with RevOps and leadership to analyze market dynamics and optimize our pricing and packaging strategy.
- Influence product roadmap — Partner with product management to incorporate customer insights and market trends into development and refinement priorities.
- Measure and optimize — Develop key metrics to track product marketing effectiveness and drive continuous improvement.
Requirements
- 5+ years in product marketing, ideally in B2B SaaS, fintech, or related technology sectors, with a proven track record of leading successful launches and GTM initiatives that drove measurable adoption or revenue impact.
- Ability to shape product and company positioning while also executing detailed project plans.
- Skilled at uncovering customer needs through interviews, feedback, and data, and translating those insights into clear, differentiated messaging.
- Comfortable diving into complex API-driven technical products and distilling features into customer-ready value propositions.
- Strong experience partnering with sales teams — from creating enablement content to leading training sessions to equipping reps with competitive insights.
- Adept at synthesizing customer feedback, market research, and competitive intelligence into actionable insights; confident leveraging both qualitative and quantitative data to inform decisions.
- Experienced working across product, sales, marketing, and customer success teams, with the autonomy and presence to influence in fast-paced environments.
- Thrive in ambiguous, high-growth settings, with the energy, organization, and initiative to build processes from the ground up.
- Strong written and verbal communication skills, with the ability to distill complex concepts for diverse audiences.
Nice to Have
- Experience in API-driven technical products.
- Previous startup experience or experience thriving in high-growth environments.
Qualifications
- Proven track record of success in product marketing roles, especially in B2B SaaS or fintech sectors.
Benefits & Perks
- Competitive salary range: $124K - $155K.
Working at Middesk
A proactive, high-autonomy environment that values building foundational processes, customer empathy, and cross-functional collaboration. Emphasis on action-oriented individuals who thrive in high-growth, ambiguous settings.
Job Details
Job Skills
Key skills identified from this job posting
Sign upto access all insights for this job
About Middesk
Website
middesk.com
Location
San Francisco, CA
Industry
Unclassified Industry
Similar Jobs
Other opportunities you might be interested in
Director of Product Marketing
Remitly
PGIM - Product Marketing Manager
Prudential Financial
Senior Product Marketing Specialist - AI and Analytics
Aptean
Product Marketing Manager
Meta
Sr. Product Marketing Manager, eSignature
DocuSign Seattle Area
Product Marketing Manager
Meta