Product Marketing Manager

About the Role

Key Responsibilities

• Leads go-to-market strategy and execution for new features, services, and platform initiatives to ensure successful product adoption across BrickLink's user base.
• Collaborates closely with Product Management and UX teams to craft product direction based on market needs, user feedback, and driven insights.
• Develops and owns positioning, messaging, and value propositions that clearly articulate the benefits of BrickLink's offerings to different customer segments (e.g., Sellers, buyers, designers, info seekers).
• Demonstrates data and user research to assess campaign performance, identify growth opportunities, and advise iterative marketing strategies.
• Partners with Community Engagement and Customer Support teams to ensure consistent and compelling user communications, particularly during product updates or platform changes.
• Creates and leads marketing assets and content, such as launch toolkits, videos, email campaigns, and product pages tailored to the BrickLink audience.
• Plans, handles, and implements engagement activities: Both virtual and in-person (e.g., Fan Conventions), to strengthen relationships and celebrate community achievements.

Requirements

• Certification in Digital Marketing or Growth Marketing tools/platforms (e.g., Google Ads, Meta Blueprint, HubSpot Product Marketing Certification).
• Proficiency in data analytics platforms and marketing technology tools (e.g., Sprinklr, Google Analytics, Tableau, Salesforce Marketing Cloud, or similar).
• 4+ Years of Relevant Marketing Experience.
• Proficiency in creating engaging and relevant content that resonates with the target audience across various platforms (specifically Photo and Video Editing).
• Strong written and verbal communication skills to build compelling marketing materials and convey product value.
• Ability to work collaboratively with product development, community engagement, and marketing teams.
• A strategic approach to develop marketing plans that align with business goals and drive product success.

Nice to Have

• Experience with market research to understand customer needs, market trends, and competitive landscape.
• Familiarity with marketing technology tools beyond those listed, or additional certifications in digital marketing.

Qualifications

• Relevant professional certifications in digital or growth marketing (e.g., Google Ads, HubSpot).
• Minimum of 4 years of relevant marketing experience.
• Proficiency in data analytics and marketing technology tools.

Benefits & Perks

• Family Care Leave with enhanced paid leave options.
• Life and disability insurance coverage.
• Access to wellbeing initiatives and programs, including the Headspace App.
• Generous colleague discount from day 1.
• Performance-based bonus scheme.
• Hybrid work policy with an average of 3 days per week in the office.
• Inclusive and diverse company culture that values safety, belonging, and equal opportunity.