Product Marketing Manager

About the Role

Key Responsibilities

• Own the development of clear, differentiated messaging frameworks and product positioning across the portfolio.
• Create and maintain messaging documents for campaigns, websites, collateral, and in-product experiences, ensuring consistency and accuracy across all channels.
• Lead go-to-market planning and execution for new features and offerings, including defining launch readiness requirements, preparing internal teams, and supporting external rollout strategies.
• Develop high-impact sales tools and competitive content to support pipeline growth, improve win rates, and align Sales and Partner teams around core messaging.
• Own customer personas, win/loss analysis, and competitive research to inform messaging, positioning, and roadmap prioritization.
• Partner with Product, Demand Generation, Content, and Customer Experience teams to align product messaging across channels and ensure a seamless customer experience.
• Seek opportunities to streamline processes and introduce best practices for improved marketing velocity and impact.
• Measure the effectiveness of messaging and enablement efforts; iterate based on data and feedback to drive adoption, retention, and revenue impact.

Requirements

• Bachelor's degree in marketing, communications, business, or a related field; MBA a plus.
• 3+ years of experience in product marketing, preferably in SaaS or B2B software.
• Experience in CRM or business productivity software is a strong plus.
• Exceptional written and verbal communication skills.
• Proven ability to create high-impact messaging and content.
• Strong project management skills and attention to detail.
• Experience working cross-functionally with Product, Sales, and Marketing.
• Technical aptitude or experience marketing to technical audiences is a plus.

Nice to Have

• MBA degree.

Qualifications

• Bachelor's degree in marketing, communications, business, or a related field.