Product Marketing Manager

Aquent

San Francisco, CA

Full Time

Senior

177k-187k

about 1 month ago

Job Description

About the Role

W-2 no C2C Drive the future of mobile experiences! As a Product Marketing Manager at a global tech innovator, you’ll shape how users discover and engage with cutting-edge mobile applications. Your expertise will influence app discovery, engagement, and overall user satisfaction. This role offers a unique opportunity to blend data-driven strategy with creative marketing execution, making a tangible impact on the mobile landscape. This exciting opportunity allows you to work with a leading global technology company, partnering with Aquent Talent. You will play a pivotal role in shaping the go-to-market strategy for mobile applications, influencing how users discover and engage with cutting-edge technology. Your insights will directly impact user satisfaction and drive the success of the app ecosystem.

Key Responsibilities

Become a subject matter expert on products and features, collaborating with cross-functional teams to provide market analysis, predict industry trends, and inform product development.
Lead the development of marketing plans, prioritize goals, define positioning strategies, and identify target audiences for mobile applications.
Develop and implement content strategies for product marketing across various channels.
Define, collect, and track key product and business metrics (quantitative and qualitative) for new and existing products.
Validate market size and opportunity, identify market opportunities, and collaborate with teams to build supporting rationales and visions.
Develop user insights to inform product development and marketing strategies, ensuring the user voice is incorporated throughout the product lifecycle.
Craft compelling product brand positioning, value propositions, and messaging strategies based on user insights.
Create marketing content aligned with product strategy, iterating with cross-functional teams and driving collaboration with the production team for publishing.
Determine research needs, manage, and guide user research leveraging internal and external partners.
Drive and manage medium to large-scale campaigns, analyze performance, and optimize channels for user engagement.
Foster an inclusive team environment, encouraging diverse perspectives and promoting psychological safety.

Requirements

5+ years of product marketing experience.
Proficiency in product positioning, data analysis, consumer behavior, situational leadership, campaign management, marketing briefs, client/partner management, brand management, industry knowledge, storytelling, and go-to-market activities.
Strong analytical skills with the ability to analyze research and performance data to optimize go-to-market strategies.
Excellent communication and collaboration skills.
Strong writing skills, particularly in the digital and mobile context.

Nice to Have

Experience with app store optimization and mobile marketing.
A passion for mobile technology and user experience.

Qualifications

Relevant work experience in product marketing (5+ years).

Benefits & Perks

Target compensation range of $85-90/HR, based on education, relevant work experience, certifications, and location.
Access to benefits like subsidized health, vision, and dental plans.
Paid sick leave.
Retirement plans with a match.
Free online training through Aquent Gymnasium.

Working at Aquent

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands. The company values creating an inclusive environment where different backgrounds, experiences, and perspectives are valued. They are committed to diversity, equity, and inclusion in all aspects of their work, from product development to workforce building. They aim to foster a workplace where everyone can contribute, grow their careers, and thrive.

Apply Now