Product Marketing Manager, Ad Products, 5+ years of experience

Snap Inc.

San Francisco, CA

Full Time

Senior

173k-259k

3 days ago

Job Description

About the Role

Snap Inc is a technology company that believes the camera presents the greatest opportunity to improve the way people live and communicate. The company offers products such as Snapchat, Lens Studio, and Spectacles. The Revenue Product team drives innovation and performance across the advertising platform, empowering businesses to achieve success and measurable growth through advertising on Snap. The Product Marketing team uses creativity, market research, and insights to optimize and inspire product roadmaps, working collaboratively to deliver go-to-market strategies that demonstrate Snapchat's role in users' lives and support business growth. The role of Product Marketing Manager involves owning go-to-market planning and execution for products within Snap's Revenue Product verticals, conducting market research, defining messaging, leading cross-functional coordination, creating enablement materials, and measuring adoption and performance.

Key Responsibilities

Own go-to-market planning and execution for products within Snap's Revenue Product verticals, such as Brand & Creative, Direct Response/Apps, Core/API, and SMC solutions
Conduct market research to inform product positioning and strategy
Define messaging and value propositions that resonate with advertisers
Lead cross-functional coordination for product launches and scaled activation
Drive creation of internal enablement materials and client-facing resources
Measure adoption and performance, and iterate on GTM strategy accordingly

Requirements

Strong understanding of advertiser needs and the digital advertising landscape
Skilled at crafting product narratives for both technical and non-technical audiences
Ability to work cross-functionally to align GTM strategy and execution
Proactive and self-directed with the ability to lead multiple initiatives
Strong written and verbal communication skills
BS/BA degree or equivalent years of experience
5+ years of experience in product marketing, product strategy, or relevant digital marketing or advertising roles

Nice to Have

Experience launching and scaling advertising or monetization products
Familiarity with sales enablement and advertiser engagement strategies
Ability to manage messaging across internal and external stakeholders
Comfortable with data analysis and visualization using tools like Looker or similar platforms

Qualifications

Educational background with a BS/BA degree or equivalent experience

Benefits & Perks

Paid parental leave
Comprehensive medical coverage
Emotional and mental health support programs
Compensation packages that share in Snap's long-term success

Working at Snap Inc.

At Snap, we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers, and partners better through dynamic collaboration. We practice a 'default together' approach, expecting team members to work in an office 4+ days per week. We value diversity and inclusion, aiming to create innovative products that improve how people live and communicate. Snap is proud to be an equal opportunity employer, committed to providing employment opportunities regardless of various protected classifications.

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