Product Marketing Manager, Amazon Prime Video Channels

About the Role

Key Responsibilities

• Implement high visibility marketing campaigns for Prime Video Channels' sports and live event content.
• Define target campaign audiences and identify effective marketing placements.
• Analyze success metrics and key performance indicators (KPIs) to measure campaign effectiveness.
• Inspect live campaigns to ensure they meet high performance standards, including evenings and weekends for key live events.
• Create scalable mechanisms to gather stakeholder feedback and ensure alignment.
• Work closely with Marketers, Creative Producers, Product Managers, Program Managers, Finance, and Business Leaders to improve campaign reach and resonance.
• Advocate for an improved sports and live event customer experience.

Requirements

• 4+ years of professional non-internship marketing experience.
• Experience building, executing, and scaling cross-functional marketing programs from concept to completion.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).
• Experience managing and measuring marketing performance across various channels.

Nice to Have

• Experience presenting ideas to various levels of an organization to gain support for initiatives.
• Experience balancing high-level strategic thinking and detail-oriented execution.
• Experience working independently and autonomously.
• Experience working in an ambiguous environment.
• Passion for live events, sports, and the entertainment industry.

Qualifications

• Educational background is not explicitly specified, but at least 4 years of relevant marketing experience is required.

Benefits & Perks

• Competitive salary ranging from $98,200 to $179,600 annually, based on market location and experience.
• Potential for equity, sign-on payments, and other forms of compensation.
• Full range of medical, financial, and other benefits.
• Workplace accommodations and support for applicants with disabilities.