Product Marketing Manager, APINew

About the Role

Key Responsibilities

• Own positioning and messaging for our API offerings (Web, News, Search, ARI, RAG).
• Define and segment the target developer and enterprise audiences (dev rels, CTOs, platform leads).
• Build and launch technical content: landing pages, case studies, sample projects, blog posts, API documentation improvements.
• Partner with sales to deliver API GTM collateral—battlecards, pitch decks, competitive benchmarks.
• Activate developer adoption through tutorials, webinars, demos, and community engagement.
• Run ABM-style campaigns to high-value technical buyers at strategic accounts.
• Shape our API monetization strategy—trial funnels, usage-based pricing, free tier optimization.

Requirements

• Have 5-7 years in product or developer marketing, ideally at a SaaS or AI infra company.
• Can translate deeply technical features into crisp, benefit-led storytelling.
• Are fluent in the needs of developers, product teams, and CTOs.
• Know how to build marketing that drives pipeline and adoption, not just brand.
• Have experience with API ecosystems, SDKs, usage-based monetization models.
• Move fast, own outcomes, and collaborate well cross-functionally.
• Past experience marketing AI/ML, LLM APIs, or search infrastructure is a plus.
• Familiarity with tools like Postman, Swagger, RapidAPI is a plus.
• Exposure to GTM motions like self-serve trials + enterprise co-sell is a plus.

Nice to Have

• Experience marketing AI/ML, LLM APIs, or search infrastructure.
• Familiarity with tools like Postman, Swagger, RapidAPI.
• Exposure to GTM motions like self-serve trials and enterprise co-sell.

Qualifications

• 5-7 years in product or developer marketing at a SaaS or AI infrastructure company.

Benefits & Perks

• Hubs in San Francisco and New York City offering regular in-person gatherings and co-working sessions.
• Flexible PTO with 11 U.S. holidays observed and a week shutdown in December.
• A competitive health insurance plan covers 100% of the policyholder and 75% for dependents.
• 12 weeks of paid parental leave in the US.
• 401k program, 3% match - vested immediately.
• $500 work-from-home stipend to be used up to a year of your start date.
• $1,200 per year Health & Wellness Allowance to support your personal goals.
• Chance to collaborate with a team at the forefront of AI research.