Product Marketing Manager, APINew

You&Co

Full Time

Senior

150k-185k

3 days ago

Job Description

About the Role

you.com is an AI-powered search and productivity platform designed to empower users with personalized, efficient, and trustworthy search experiences. As a cutting-edge technology company, we combine advanced AI models with user-first principles to deliver tools that enhance discovery, creativity, and productivity. We are on a mission to create the most helpful search engine in the world—one that prioritizes transparency, privacy, and user control. We're building a team of innovators, problem-solvers, and visionaries who are passionate about shaping the future of AI and technology. At you.com, you'll have the opportunity to work on impactful projects, collaborate with some of the brightest minds in the industry, and grow your career in an environment that values creativity, diversity, and curiosity.

Key Responsibilities

Own positioning and messaging for our API offerings (Web, News, Search, ARI, RAG).
Define and segment the target developer and enterprise audiences (dev rels, CTOs, platform leads).
Build and launch technical content: landing pages, case studies, sample projects, blog posts, API documentation improvements.
Partner with sales to deliver API GTM collateral—battlecards, pitch decks, competitive benchmarks.
Activate developer adoption through tutorials, webinars, demos, and community engagement.
Run ABM-style campaigns to high-value technical buyers at strategic accounts.
Shape our API monetization strategy—trial funnels, usage-based pricing, free tier optimization.

Requirements

Have 5-7 years in product or developer marketing, ideally at a SaaS or AI infra company.
Can translate deeply technical features into crisp, benefit-led storytelling.
Are fluent in the needs of developers, product teams, and CTOs.
Know how to build marketing that drives pipeline and adoption, not just brand.
Have experience with API ecosystems, SDKs, usage-based monetization models.
Move fast, own outcomes, and collaborate well cross-functionally.
Past experience marketing AI/ML, LLM APIs, or search infrastructure is a plus.
Familiarity with tools like Postman, Swagger, RapidAPI is a plus.
Exposure to GTM motions like self-serve trials + enterprise co-sell is a plus.

Nice to Have

Experience marketing AI/ML, LLM APIs, or search infrastructure.
Familiarity with tools like Postman, Swagger, RapidAPI.
Exposure to GTM motions like self-serve trials and enterprise co-sell.

Qualifications

5-7 years in product or developer marketing at a SaaS or AI infrastructure company.

Benefits & Perks

Hubs in San Francisco and New York City offering regular in-person gatherings and co-working sessions.
Flexible PTO with 11 U.S. holidays observed and a week shutdown in December.
A competitive health insurance plan covers 100% of the policyholder and 75% for dependents.
12 weeks of paid parental leave in the US.
401k program, 3% match - vested immediately.
$500 work-from-home stipend to be used up to a year of your start date.
$1,200 per year Health & Wellness Allowance to support your personal goals.
Chance to collaborate with a team at the forefront of AI research.

Working at You&Co

We are building a team of innovators, problem-solvers, and visionaries who are passionate about shaping the future of AI and technology. Our environment values creativity, diversity, and curiosity, and offers opportunities for impactful work, collaboration, and career growth.

Apply Now