PRODUCT MARKETING MANAGER

About the Role

Key Responsibilities

• Work with Marketing Communications team to develop messaging and promotional activities to position products to end markets and customers, including presentations, datasheets, and technical collateral.
• Execute marketing programs in collaboration with the Marketing Communications team.
• Drive definition, specifications, and business case for new products proposed on the product roadmap, including product positioning, pricing, volume, and ramp strategies.
• Guide new products through the Product Generation Process (PGP) and support their launch with datasheets and marketing content.
• Collaborate with global marketing managers, regional sales managers, customers, and development teams to identify market needs and translate these into specific product requirements.
• Conduct competitive analyses evaluating specifications, pricing, performance, customer support, lead times, standards, and certifications.
• Compile and analyze competitor and supplier pricing and costing curves.
• Perform in-depth market research to produce reports on industry trends, emerging technologies, and academic advancements.
• Develop and maintain 3 to 5-year product and technology roadmaps aligned with market needs and business objectives.
• Support sales and business development activities by providing technical inputs and solutions tailored to customer requirements.
• Conduct product pricing and identify strategic partnership opportunities with customers, suppliers, and academic institutions.
• Conduct surveys to identify gaps in offerings, customer service, and technology strategies.
• Collaborate with teams to define total addressable markets (TAMs), serviceable addressable markets (SAMs), and serviceable obtainable markets (SOMs).
• Analyze Return on Investment (RoI) of product offerings.

Requirements

• 10+ years of demonstrated experience in the RF/Microwave components industry conducting technical product marketing activities.
• Strong understanding of RF/Microwave concepts, technical and commercial performance parameters, and industry-related applications.
• Experience with product marketing for RF filter components; additional experience with passive components such as Power Splitters, Couplers, Baluns, modules, and packaging is preferred.
• Prior experience with ceramic-based RF component technologies is a plus.
• Proficiency in data analysis using spreadsheets and tools like Salesforce, Tableau, MATLAB, Python, R+.
• Bachelor's degree in Electrical Engineering or a related field.

Nice to Have

• Knowledge of publishing platforms and methodologies for academic and industrial outreach.

Qualifications

• Bachelor's degree in Electrical Engineering or a related field.

Benefits & Perks

• Excellent compensation package (155-175K base).
• Relocation package offered.
• Hybrid work environment (4 days onsite, 1 day remote per week).