Product Marketing Manager, BDM Audience Marketing (Chief Marketing Officer)
Microsoft
Job Description
About the Role
Are you energized by the opportunity to shape how Microsoft engages with the Chief Marketing Officer (CMO) audience across industries? Are you excited about helping customers explore how AI can transform the marketing function? We are seeking a strategic and customer-obsessed Product Marketing Manager, BDM Audience Marketing (Chief Marketing Officer) to lead Business Decision Maker audience marketing for CMO across Manufacturing, Consumer Goods, Retail, Telecommunications, Media, and Financial Services. This cross-segment role reports into the Retail, Telecommunications, Media & Financial Services Industry Marketing team and plays a pivotal part in positioning Microsoft as the trusted partner for frontier firms, those pushing the boundaries of innovation and operational excellence. Agentic AI is already transforming industries, and we want to help key functions understand the specific relevance of agents in the context of their daily work. Marketing leaders are a priority audience, with concerns that cross industry boundaries. In this role, you will have a unique opportunity to explore how we can reach this audience with the right messages to accelerate their AI journey. You'll join a team at the intersection of product innovation, industry experience, and audience insight. Your work will help define how Microsoft empowers marketing decision makers to lead with agility, creativity, and resilience—amplified by the transformative potential of agentic AI. From crafting compelling narratives to orchestrating go-to-market strategies, you'll drive engagement with our most strategic customers and accelerate their journey toward frontier marketing. Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond. In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.
Key Responsibilities
- Build a deep understanding of marketing Business Decision Maker personas (e.g., CMO, Vice President of Marketing, Vice President of Communications) across industries.
- Leverage behavioral signals, industry trends, and role-based insights to shape strategy.
- Develop compelling narratives that communicate Microsoft's differentiated value in enabling differentiated marketing that drives brand growth and increased revenue.
- Tailor messaging to industry-specific challenges and transformation levers.
- Partner with integrated marketing, engineering, and field teams to launch campaigns and content that drive awareness, engagement, and pipeline growth across segments.
- Work across industry-specific marketing initiatives to identify where and how to reach the CMO audience.
- Lead the creation of persona-based assets including solution plays, customer stories, executive presentations, and thought leadership tailored to CMOs and marketing leaders in each vertical.
- Equip field sellers and partners with messaging frameworks, pitch decks, and customer engagement tools that reflect the priorities of marketing leaders across industries.
- Track engagement across the Azure Target Account List (TAL), and other segment-specific lists, and optimize based on Highly Engaged (HE) seller recommendations and campaign performance.
Requirements
- Master's Degree in Marketing, Computer Science, Business or related field AND 3+ years experience in business.
- OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business.
- OR equivalent experience.
- 3+ years experience engaging with executive-level marketing audiences, particularly Chief Marketing Officers (CMOs), to drive strategic alignment and influence decision-making.
- Demonstrated ability to understand and address the priorities of marketing leadership, including brand strategy, demand generation, and go-to-market execution.
Nice to Have
- Master's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business.
- Bachelor's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in business.
Qualifications
- Master's Degree in Marketing, Computer Science, Business or related field
- OR Bachelor's Degree in Marketing, Computer Science, Business or related field
- OR equivalent experience
Benefits & Perks
- Industry leading healthcare
- Educational resources
- Discounts on products and services
- Savings and investments
- Maternity and paternity leave
- Generous time away
- Giving programs
- Opportunities to network and connect
Working at Microsoft
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. We are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.
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About Microsoft
Website
microsoft.com
Location
Redmond, WA
Industry
Software Publishers
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