Product Marketing Manager

Beacon Hill Staffing Group

Chicago, IL

Full Time

Mid Level

9 days ago

Job Description

About the Role

Beacon Hill has partnered with a longstanding client in Chicago to hire a Product Marketing Manager. The role involves driving the positioning, messaging, and go-to-market strategy for the client's products, sitting at the intersection of product, marketing, and sales. The candidate will ensure a deep understanding of customers, communicate product value effectively, and enable revenue growth. The company offers a comprehensive staffing solution with a focus on innovation, service, and continuous improvement.

Key Responsibilities

Develop and execute go-to-market strategies for new product launches and feature releases.
Define product positioning, messaging, and unique value propositions to differentiate in the market.
Conduct customer, competitor, and market research to identify trends, opportunities, and insights.
Partner with product management to translate customer needs into product requirements and roadmap priorities.
Create sales enablement tools, playbooks, and training to equip the sales team with product knowledge and messaging.
Collaborate with demand generation, content, and digital marketing teams to build campaigns that drive awareness and adoption.
Own customer personas and buyer journey insights to inform marketing strategies.
Work with analytics to track product adoption, customer engagement, and marketing ROI.
Act as the voice of the customer internally and the product evangelist externally through presentations, webinars, and events.

Requirements

Bachelor's degree in Marketing, Business, Communications, or related field (MBA a plus).
3 years of experience in product marketing, product management, or related field.
Strong understanding of go-to-market strategy, customer segmentation, and value-based messaging.
Proven ability to work cross-functionally with product, sales, and marketing teams.
Excellent communication, storytelling, and presentation skills.
Analytical mindset with experience leveraging data to shape marketing strategies.
Familiarity with CRM, marketing automation, and analytics tools (HubSpot, Salesforce, Google Analytics, etc.).

Nice to Have

MBA or advanced degree in related field.

Qualifications

Educational background in Marketing, Business, Communications, or related field.
Experience with CRM, marketing automation, and analytics tools.

Benefits & Perks

Robust benefit package including medical, dental, and vision insurance.
Federal and state leave programs as required by applicable regulations.

Working at Beacon Hill Staffing Group

Beacon Hill is committed to setting a new standard in search, career placement, and flexible staffing. They emphasize innovation, creativity, continuous improvement, and delivering unparalleled service to both emerging growth companies and Fortune 500 clients across various sectors.

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