Product Marketing Manager

About the Role

Key Responsibilities

• Analyze market trends, segmentation, customer needs, and competition to define and update market requirements.
• Research customer pain points, identify opportunities, and extract insights from industry trends and digital technologies.
• Develop and dollarize the product's value proposition, using real-world data to support value analysis.
• Articulate roadmaps and lifecycle strategies that address threats, highlight strengths, and influence product vision.
• Define early access programs and go-to-market strategies with presentations, pricing, proposal language, and support to sales.
• Represent Thales as a subject matter expert internally and externally at tradeshows and industry events.

Requirements

• Bachelor's degree in Marketing, General Business, STEM, or related field with 8+ years of relevant experience, or HS diploma with 15+ years of experience.
• Solid experience in Product Marketing and/or Product Management.
• Experience in the tech industry, with in-flight entertainment experience considered a plus.
• Experience in developing and communicating effective value propositions.
• Strong analytical ability with proficiency in pricing, ROI, TCO, TVO, market analysis, and competitive intelligence.
• Proven experience in developing effective marketing material.

Nice to Have

• Experience in the in-flight entertainment industry.

Qualifications

• Bachelor's degree in relevant field with 8+ years of experience or high school diploma with 15+ years of experience.

Benefits & Perks

• Extensive benefits program including Health, Dental, Vision, FSA/HSA, Voluntary Life and AD&D, Whole Group Life w/LTC, Critical Illness, Hospital Indemnity, Accident Insurance, Legal Plan, Identity Theft, and Pet Insurance.
• Retirement Savings Plan with company contribution and match after 30 days of employment.
• Company paid holidays and Paid Time Off.
• Company provided Life Insurance, AD&D, Disability, Employee Assistance Plan, and Well-being Program.