Product Marketing Manager

24 Seven Talent Ca

San Francisco, CA

Contract

Senior

135k-154k

14 days ago

Job Description

About the Role

The Product Marketing Manager (Growth, B2C) at 24 Seven Talent is a results-oriented role focused on executing go-to-market campaigns, developing customer journeys, and using data to optimize performance. The position involves collaborating with Product, Growth, and Marketing teams to create strategies that enhance adoption, engagement, and retention, all while keeping the consumer at the core. This is a remote, full-time contract role based in the United States, with a focus on impact and consumer-centric marketing.

Key Responsibilities

Drive go-to-market campaigns that boost adoption, engagement, and retention, with a focus on delivering measurable impact quickly.
Contribute to strategy while owning end-to-end execution of email, push, and in-app campaigns—from ideation through optimization.
Develop audience segments and user journeys, crafting messaging that speaks directly to user motivations and behaviors.
Collaborate across teams to test and launch consumer experiences that showcase product value and meet user needs.
Monitor dashboards and performance metrics to inform decisions and identify opportunities for improvement.
Turn product features and insights into clear, compelling stories that resonate with consumers.
Keep stakeholders aligned on goals, deliverables, and timelines by communicating with clarity and urgency.
Experiment, learn, and scale marketing approaches with a consumer-first perspective.

Requirements

6-8 years of Product Marketing experience with impact on consumer launches and full-funnel campaigns.
Skilled at distilling complex concepts into simple, compelling value propositions and stories that drive action.
Deep understanding of consumer behavior and digital product journeys.
Analytical and data-driven, turning insights into immediate action.
Consulting background is a plus.
Consumer fintech experience is a plus.

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