Product Marketing Manager, Coinbase Prime

About the Role

Key Responsibilities

• Responsible for the development and execution of a large segment of Coinbase's marketing strategy for Coinbase Institutional
• Be the voice of the customer and trusted advisor as to how current and future clients' needs inform product messaging, brand differentiation, marketing content, and collateral
• Develop and lead successful product launches and ongoing marketing campaigns
• Partner closely with the sales team to develop compelling marketing collateral including presentations, one-pagers, case studies, webinars, and websites
• Work cross-functionally with product, sales, design, communications, support, etc. to build our pipeline and improve conversion rates
• Measure and report against the performance of product marketing initiatives
• Think big about the future of crypto and how we can bring institutions into the cryptoeconomy more quickly

Requirements

• Minimum of 4 years experience in the institutional financial services or institutional crypto product marketing space
• Powerful storyteller: written, verbal, and visual
• Demonstrated track record of creating customer segment oriented campaigns to steer new customer acquisition, deepen engagement & retention
• Advanced quantitative and deductive skills. Ability to distinguish between the signal and the noise and make data-guided actions
• Outstanding project management skills
• Self-starter and ability to be ready to roll-up your sleeves and get things done
• Demonstrated ability to collaborate effectively across multiple teams

Nice to Have

• You have crypto experience and a knowledge of the institutional crypto market
• You have experience working on institutional financial products
• MBA from premier school

Qualifications

• Educational background or certifications are not explicitly specified in the description

Benefits & Perks

• Target annual salary range of $140,080-$164,800 USD
• Target bonus and equity
• Benefits including medical, dental, vision, and 401(k)