Product Marketing Manager, Consumer Products

Snap Inc.

Los Angeles, CA

Full Time

Senior

147k-259k

16 days ago

Job Description

About the Role

Snap Inc is a technology company that believes the camera presents the greatest opportunity to improve the way people live and communicate. The company contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. Its core products include Snapchat, Lens Studio, and Spectacles. The Product team uses creativity, research, insights, and operational excellence to steer product vision, working collaboratively to build innovative products and experiences that enhance user engagement and value for customers.

Key Responsibilities

Support in defining go-to-market strategies for Snap's consumer product launches, from early planning through post-launch analysis to support the successful launch and growth of key consumer product initiatives
Develop clear, compelling positioning and messaging that highlights product value and differentiates Snapchat's offerings
Drive end-to-end GTM strategy in partnership with leadership, ensuring alignment, communication, and execution across Product, Marketing, Policy, Growth, and other internal stakeholders
Standardize project tracking by implementing mandatory fields and workflows in Quip, Jira, and other tools to enhance visibility and accountability
Align all stakeholders on key launch milestones, release dates, and deliverables to ensure seamless execution
Define baseline “support” requirements for all launches, including release notes, in-app education, and house ads to support top-of-funnel and retention efforts
Lead regular GTM review forums for priority launches to evaluate strategy and impact
Establish shared objectives and key results (OKRs) across cross-functional partners to drive focus and accountability for strategic initiatives

Requirements

Ability to deliver exceptional results in a fast-paced but collaborative and kind environment
A team player who can build trust with engineering, data science, and other cross-functional teams
Define and analyze success metrics and input metrics for a large organization
Deep familiarity with the Snapchat app and all of its tools and functionalities
Strong communication and influence skills across technical and non-technical audiences
Ability to create clarity, structure, and alignment in ambiguous or fast-changing environments
Comfort with data and defining success metrics
Bachelor's degree or equivalent years of experience
5+ years of experience in product marketing, GTM, product strategy, or similar cross-functional roles

Nice to Have

Experience launching consumer-facing products in a fast-paced, matrixed organization
Experience in measurement and experimentation

Qualifications

Bachelor's degree or equivalent experience
5+ years of experience in relevant roles

Benefits & Perks

Paid parental leave
Comprehensive medical coverage
Emotional and mental health support programs
Compensation packages that include RSUs and are based on location and experience

Working at Snap Inc.

At Snap, we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community better through dynamic collaboration. We practice a “default together” approach, expecting team members to work in an office 4+ days per week. We value diversity and inclusion, and are committed to providing equal employment opportunities regardless of race, religion, color, national origin, disability, gender, sexual orientation, and other protected classes. We believe that diverse backgrounds and voices enable us to create innovative products that improve communication and human connection.

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