Product Marketing Manager, CX

Qualtrics

Seattle, WA

Full Time

Senior

133k-133k

3 days ago

Job Description

About the Role

At Qualtrics, we create software the world's best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. We are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Our team is dedicated to bringing experience management and product innovation to the market through high-quality GTM strategies and assets, with opportunities for collaboration across major functions in our organization. We foster a vibrant work environment that encourages collaboration, creativity, and work-life integration, with a hybrid work model that combines in-office and remote work.

Key Responsibilities

Develop and execute the go-to-market (GTM) strategy for Customer Experience solutions, ensuring strong positioning, messaging, and differentiation.
Conduct market research and competitive analysis to identify trends, customer pain points, and opportunities to improve our offerings.
Partner closely with product management to influence the product roadmap based on market insights and customer feedback.
Create compelling sales enablement materials, playbooks, and training to empower sales teams to effectively position and sell Customer Experience solutions.
Develop impactful content and thought leadership (e.g., white papers, case studies, blog posts, webinars) that educate and engage our target audience.
Work cross-functionally with customer success and marketing teams to drive product adoption and ensure customers maximize value from our solutions.
Measure and analyze the performance of marketing campaigns, using data-driven insights to refine strategies and improve outcomes.

Requirements

5+ years of experience in product marketing, preferably within SaaS, CX, or customer support technologies.
Strong storytelling and messaging skills, with the ability to distill complex concepts into clear, compelling narratives.
Experience working closely with sales teams, developing enablement programs, and supporting pipeline growth.
Deep understanding of customer experience, especially the use of AI in these use cases.
Proven ability to drive market research, competitive analysis, and positioning strategies.
Excellent project management skills, with the ability to lead cross-functional initiatives.
Strong analytical mindset, leveraging data to measure and optimize marketing effectiveness.

Nice to Have

Experience marketing AI-powered or automation-driven Customer Experience solutions.
Background in customer experience, customer service platforms, big data analytics, or related domains.
Knowledge of enterprise software buying cycles and B2B marketing best practices.

Qualifications

Educational background is not explicitly specified, but 5+ years of relevant experience is required.

Benefits & Perks

Culture: A vibrant work environment that encourages collaboration, creativity, and work-life integration.
Team Engagement: Opportunities for team-building activities, company-wide celebrations, and a supportive community.
Health and Wellness: Competitive health coverage, wellness stipends, and an annual experience bonus.
Full-time employees are eligible for medical, dental, vision, life and disability insurance, 401(k) with match, paid time off, wellness reimbursement, mental health benefits, and an experience bonus.

Working at Qualtrics

We are dedicated to the craft of Product Marketing and producing excellent GTM strategies and assets to demonstrate our value. Our team sits at the center of efforts to bring experience management and product innovation to the market. We have high visibility and deep collaboration opportunities across all major functions in our PXE (Product, Experience Design, Engineering) and GTM (Marketing, Sales, Services, Customer Success) organizations.

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