Product Marketing Manager

About the Role

Key Responsibilities

• Develop and execute go-to-market strategies for new product launches and feature releases.
• Define product positioning, messaging, and unique value propositions to differentiate in the market.
• Conduct customer, competitor, and market research to identify trends, opportunities, and insights.
• Partner with product management to translate customer needs into product requirements and roadmap priorities.
• Create sales enablement tools, playbooks, and training to equip the sales team with product knowledge and messaging.
• Collaborate with demand generation, content, and digital marketing teams to build campaigns that drive awareness and adoption.
• Own customer personas and buyer journey insights to inform marketing strategies.
• Work with analytics to track product adoption, customer engagement, and marketing ROI.
• Act as the voice of the customer internally and the product evangelist externally through presentations, webinars, and events.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field (MBA a plus).
• 3+ years of experience in product marketing, product management, or related field.
• Strong understanding of go-to-market strategy, customer segmentation, and value-based messaging.
• Proven ability to work cross-functionally with product, sales, and marketing teams.
• Excellent communication, storytelling, and presentation skills.
• Analytical mindset with experience leveraging data to shape marketing strategies.
• Familiarity with CRM, marketing automation, and analytics tools (HubSpot, Salesforce, Google Analytics, etc.).

Nice to Have

• MBA or advanced degree in related field.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 3+ years of relevant experience.

Benefits & Perks

• Medical, dental, and vision insurance.
• Federal and state leave programs as required by applicable regulations.