Product Marketing Manager

4Flow

Atlanta, GA

Full Time

Senior

4 days ago

Job Description

About the Role

4flow is a global leader in supply chain delivering end-to-end solutions for some of the world's most recognized brands. Headquartered in Berlin, Germany, we partner with organizations to optimize supply chain performance, drive operational excellence, and enable digital transformation. Firmly established in Europe with a strong track record of success, 4flow is now focused on accelerating our expansion in North America. The 4flow vision is to be the trusted global leader in end-to-end supply chain optimization, making a positive, sustainable impact for customers, the environment, and society.

Key Responsibilities

Lead development and execution of comprehensive go-to-market strategies for the SaaS platform, including product launches, positioning, and messaging to achieve business objectives.
Conduct market research, competitive analysis, and customer insight programs to define target segments, buyer/user personas, and value propositions.
Conduct pricing and packaging analysis, providing recommendations to optimize competitiveness and value capture.
Act as the market expert in product strategy discussions, providing insights on customer needs, competitor strategies, and industry trends to shape roadmap and innovation.
Collaborate with product, sales, and executive leadership to ensure alignment between product capabilities, market needs, and business strategy.
Partner with marketing and demand generation teams to create integrated campaigns, sales enablement programs, and high-impact product marketing assets such as sales narratives, pitch decks, case studies, videos, and digital content.
Support executives and customer-facing teams with strategic presentations, analyst relations, and thought leadership initiatives.
Build structured customer feedback loops, including advisory boards, and communicate the market-facing roadmap to customers and partners.
Define, track, and report key product marketing performance metrics, including adoption, pipeline impact, win/loss analysis, and customer feedback.
Represent the company externally as a product marketing leader, influencing analysts, press, partners, and customers.

Requirements

5+ years of experience in B2B product marketing, ideally in SaaS, supply chain technology, or enterprise software.
Proven ability to define ICP, positioning, and lead go-to-market strategies and product launches.
Strong background in market research, competitive analysis, and product-market fit discovery.
Familiarity with pricing and packaging strategies and experience providing recommendations to optimize revenue and competitiveness.
Demonstrated success in building sales enablement programs and creating impactful product marketing assets.
Strong written and verbal communication skills, with the ability to distill complex topics into compelling narratives.
Comfort operating in a growth-stage environment where multiple roles are required.

Nice to Have

Experience supporting demand generation campaigns.

Qualifications

Experience in SaaS, supply chain technology, or enterprise software
Ability to define ICP, positioning, and lead GTM strategies

Benefits & Perks

Competitive base salary
Attractive bonus system
Great benefits package
Excellent job security
Long-term career prospects
Vibrant corporate culture
International, fast-growing company

Working at 4Flow

Join a highly international, fast-growing company with a vibrant corporate culture, offering a clearly defined vision, excellent job security, and outstanding long-term career prospects.

Apply Now