Product Marketing Manager

About the Role

Key Responsibilities

• Develop deep understanding of Everlaw's in-house corporate legal audiences and customers through research and engagement, building compelling buyer personas to shape marketing and sales messaging.
• Collaborate cross-functionally with sales, solution architecture, customer success, and product teams to build and evangelize relevant messaging, positioning, and go-to-market strategies to drive awareness, pipeline, and revenue growth.
• Create effective marketing collateral such as webinars, blogs, whitepapers, and sales enablement assets like pitch decks, cheat sheets, and demo scripts to support go-to-market efforts.
• Act as a business partner to the product team to develop business value messaging of technical capabilities of the Everlaw platform focused on in-house corporate legal markets.
• Develop and execute launch plans for new product features or initiatives, working closely with marketing, product, and sales teams.
• Coordinate customer and competitive research, both qualitative and quantitative, to better understand users and the competitive landscape, and translate insights into actionable strategies.
• Drive awareness, consideration, and understanding of new capabilities through omni-channel campaigns, including organic and paid strategies.
• Support marketing objectives by showcasing products at events, creating content, and engaging in influencer activations.
• Participate actively in the marketing team's creative initiatives and think tank.

Requirements

• At least 5 years of professional experience in product marketing, customer success, or related marketing roles, or at least 3 years of management consulting experience working with law firms or legal teams.
• Customer-centric mindset with a proven track record in product marketing.
• Excellent communication skills for internal and customer-facing messaging.
• Strong ability to influence without direct authority and collaborate cross-functionally with product, engineering, and sales teams.
• Strong analytical skills with demonstrated ability to interpret data and qualitative research into actionable insights.
• Comfortable working in a fast-paced environment with the ability to prioritize and meet tight deadlines.
• Self-starter attitude with willingness to build programs from scratch and get hands-on.

Nice to Have

• A Professional Degree, MBA, and/or JD.
• Experience in the legal sector.

Qualifications

• Management, product marketing, sales, or related experience of at least 3-5 years.
• Experience working with law firms or legal teams is a plus.
• Authorization to work in the United States (no visa sponsorship currently).

Benefits & Perks

• Salary range between $140,000 - $178,000, dependent on experience and skills.
• Equity program.
• 401(k) retirement plan with company matching.
• Health, dental, and vision insurance.
• Flexible Spending Accounts for health and dependent care.
• Paid parental leave and approximately 10 days (80 hours) of sick leave annually.
• Seventeen paid vacation days plus 11 federal holidays.
• Membership to Modern Health for mental health and wellness.
• Annual learning and development stipend and professional membership dues.
• Company-sponsored life and disability insurance.
• Work in Uptown Oakland with flexible work-from-home days on Tuesdays and Fridays.
• Monthly home internet reimbursement.
• Choice of hardware (Mac or PC) and customized desk setup.
• Snacks and beverages in the office, team events, volunteer time off.