Product Marketing Manager

About the Role

Key Responsibilities

• Oversee the eCommerce strategy, ensuring high-performing product pages, user experience optimization, and accurate digital merchandising.
• Drive digital engagement across web and online storefronts through conversion-rate optimization and strategic content enhancements.
• Monitor UX metrics, session behavior, and traffic sources to identify improvement opportunities.
• Create and manage product positioning, messaging, and digital content across the steel and metals product catalog.
• Lead go-to-market plans for new products and service rollouts, including content, digital support, and campaign planning.
• Collaborate with internal teams to produce technical documentation, spec sheets, and sales enablement materials.
• Own SEO/SEM strategy for the website and product pages—conduct keyword research, optimize content, and monitor technical SEO health.
• Manage Google Ads, remarketing campaigns, and paid LinkedIn programs to drive qualified leads and conversions.
• Run A/B testing and performance audits; use data to inform decisions and adjust strategy.
• Lead end-to-end digital marketing campaigns across email, social media, and paid channels.
• Build nurture flows, retargeting segments, and tailored messaging to increase engagement and lifetime value.
• Align campaigns with the sales cycle to support pipeline velocity and customer acquisition goals.
• Track KPIs across all digital channels, report on campaign performance, and continuously test and optimize efforts.
• Use tools like Google Analytics, SEMrush or HubSpot to assess trends and report ROI to stakeholders.
• Manage digital budgets effectively and allocate resources toward highest-performing channels.

Requirements

• Experience in digital marketing, eCommerce strategy, or related fields.
• Knowledge of SEO, SEM, and paid media management including Google Ads and LinkedIn campaigns.
• Ability to run A/B testing, performance audits, and data-driven decision making.
• Familiarity with digital analytics tools such as Google Analytics, SEMrush, or HubSpot.
• Strong understanding of digital campaign planning and execution across multiple channels.
• Ability to optimize user experience and digital merchandising.
• Excellent collaboration skills to work with internal teams and produce technical content.
• Experience managing digital budgets and resource allocation.

Nice to Have

• Experience in the industrial supply or metals industry.
• Technical knowledge related to product documentation and specifications.
• Experience with omnichannel marketing strategies.