Product Marketing Manager, Emerging Products

Figma

San Francisco, CA

Full Time

Senior

17 days ago

Job Description

About the Role

Figma is looking for a full-stack Product Marketing Manager to support its emerging products. The role involves partnering with product, sales, design, and marketing teams to build, launch, and drive adoption of new product lines. Some launches may involve improvements based on user feedback, while others are new initiatives that serve as growth vectors for the business. This is a full-time role that can be held from one of Figma's US hubs or remotely in the United States.

Key Responsibilities

Take ownership of product marketing efforts with responsibility for driving end-to-end go-to-market efforts
Lead creative product launches and be a partner to the Product team, focusing on results and experimenting with new channels
Develop product messaging and positioning that differentiates Figma from competitors and addresses customer needs
Manage beta programs, including customer outreach, beta communications, feedback sessions, and promoting customer success stories
Drive deeper engagement of the product through educational content such as blog posts, product tips, guides, and live streams
Partner with the broader marketing team to launch campaigns across web, onboarding, activation, and adoption
Work with the Sales team to develop enablement resources to better position the product against competitors

Requirements

6+ years in product marketing or a related role
Direct experience operating as a full-stack marketer, leading cross-functional initiatives from ideation to execution and measurement
Demonstrated ability to learn new products and industries, with a willingness to dive into technical details
Experience managing stakeholders at all levels, from individual contributors to senior executives, including driving executive-level conversations

Nice to Have

Both B2B and B2C marketing experience
Experience with product and brand design/web development tools
Experience working on emerging audiences and products

Working at Figma

At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. We encourage candidates to apply even if their past experience doesn't perfectly align with the outlined points, as they may be the right fit for this or other roles.

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