Product Marketing Manager

About the Role

Key Responsibilities

• Support the development and execution of go-to-market plans that exceed new and existing feature adoption and satisfaction goals with Runners
• Execute marketing experimentation for new offerings that Runners value and adopt
• Inform key learnings and develop plans to tackle opportunities for future growth
• Own the success of campaigns or tests by writing content, setting up in-app and email campaigns, and coordinating with partners to execute strategies
• Partner with research teams to support and execute customer research
• Use research insights to provide actionable recommendations that improve marketing and product strategies
• Participate in weekly business reviews with cross-functional teams from Product, Brand, CRM, and Operations
• Report progress to leadership and drive recommendations
• Analyze and own product metrics, uncover opportunities for marketing, and iterate on messaging and positioning accordingly

Requirements

• A BA degree and 5+ years of product marketing strategy experience in a high-growth, fast-paced environment
• Experience growing products from 0 to 1 with product strategy and vision
• A data-driven mindset with experience in marketing experimentation
• Experience in product marketing and/or product operations for consumer tech companies (e.g., Lyft, Instacart, Airbnb)
• Ability to switch seamlessly between strategy and execution across various teams
• Strong project management and leadership skills, especially in digital marketing or sales campaigns
• A builder's mentality with passion for technology products impacting millions
• Excellent communication skills and a research-driven, passionate marketing approach
• SQL proficiency is a big plus
• Experience leading and working with insights, conducting research, synthesizing learnings, and influencing product roadmaps

Nice to Have

• SQL proficiency

Qualifications

• Bachelor's degree
• 5+ years of product marketing strategy experience

Benefits & Perks

• Remote work in the USA
• Competitive hourly compensation of $85-$103/hour