Product Marketing Manager - Foxboro

Iconics

Foxborough, MA

Full Time

Mid Level

24 days ago

Job Description

About the Role

The Product Marketing Manager - Foxboro will develop and execute marketing strategies for SCADA solutions, translating technical capabilities into customer-centric benefits, conducting market research, and supporting sales and customer engagement efforts. The role is based in Foxborough, MA, with hybrid work arrangements and some travel required. The company, ICONICS, is a leader in industrial automation software with a strong history of innovation and customer support.

Key Responsibilities

Develop and refine product messaging, positioning, and value propositions for SCADA solutions.
Translate technical capabilities into customer-centric benefits for target industries and personas.
Conduct competitive analysis and market research to inform strategy and differentiation.
Own and execute top-of-funnel demand generation programs including email campaigns, webinars, paid media, and content syndication.
Collaborate with digital marketing and sales teams to build integrated campaigns that drive qualified leads.
Monitor and optimize campaign performance using KPIs such as CTR, conversion rate, and lead quality.
Create sales tools, presentations, and training materials to support the sales cycle.
Partner with sales to identify gaps and opportunities in messaging and collateral.
Develop high-impact content including white papers, case studies, blog posts, videos, and presentations.
Ensure content aligns with buyer journeys and supports both awareness and conversion goals.
Represent the product at industry events, webinars, and customer briefings.
Gather feedback from customers and partners to inform product and marketing strategies.

Requirements

3-5 years of experience in product marketing or demand generation, preferably in SCADA, industrial automation, or OT/IT systems.
Proven experience executing direct marketing campaigns and generating pipeline.
Strong understanding of SCADA systems, industrial protocols, and control environments.
Excellent communication, storytelling, and analytical skills.
Familiarity with marketing automation platforms (e.g., HubSpot, Marketo) and CRM tools (e.g., Salesforce).
Bachelor's degree in Marketing, Engineering, Computer Science, or a related field.
Experience with cloud-based SCADA or IIoT platforms.
Understanding of cybersecurity in industrial environments.
Proficiency with marketing automation and CRM tools.

Nice to Have

MBA or advanced degree.

Qualifications

Bachelor's degree in Marketing, Engineering, Computer Science, or a related field.

Benefits & Perks

Hybrid work schedule
Paid time off (PTO)
Paid sick leave
13 holidays
Home office allowance
401k match with company contribution and match
Employee Assistance Program
Health, dental, and vision insurance
Flexible Spending Account
Medical, vision, and dental insurance

Working at Iconics

Founded in 1986, Mitsubishi Electric Iconics Digital Solutions (MEIDS) is a company of innovators creating breakthrough software and striving for excellence in software engineering, product design, and customer support. With over 35 years of growth and more than 350,000 software applications deployed worldwide, the company delivers real-time visibility solutions for manufacturing, industrial automation, energy management, and building automation markets. As a Microsoft Gold Certified Partner and six-time Microsoft Partner of the Year, MEIDS is committed to technological innovation and customer success.

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