Product Marketing Manager, Geo Makers
Job Description
About the Role
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end. Product Marketing plays a critical role in Google Maps Platform's strategy to provide the best location based services for developers and businesses. You will partner with product, UX, and go-to-market teams to shape the product strategy, goals and positioning for Google Maps Platform and the experience that we want to deliver. You will be responsible for partnering on audience and market research, creating narratives and positioning, crafting and launching adoption and engagement strategies, and more. You will represent our platform to the world and will be positioning technical products and telling stories. You will act as a problem solver who can diagnose complex technical and business issues and find solutions, with technical aptitude and cross-team influence. You will prioritize, manage, and drive multiple projects to completion and communicate effectively to internal and external audiences. Our marketing approach emphasizes understanding the user, connecting technology with user needs, and demonstrating how Google's products solve real-world problems in innovative ways.
Key Responsibilities
- Execute or manage campaigns, assets, communications, and programs to address user needs, team objectives and key results (OKRs), and evaluate/analyze campaign performance for recommended channels for reaching and engaging users.
- Support, contribute to, or lead integrated channels to meet marketing goals.
- Create, review, or approve marketing content to ensure product positioning aligns with strategy, iterating content and design with cross-functional or regional teams based on standards, styles, and formats.
- Collaborate with the production team to publish marketing content.
- Identify research needs, scope, manage, or guide user research by leveraging internal and external research partners.
- Learn and become an expert on developer and business audiences and translate insights into messaging, narratives, external communications, and assets.
Requirements
- Bachelor's degree or equivalent practical experience.
- 13 years of experience in marketing, working across one or more marketing fields (growth, product marketing, brand marketing, social).
- Experience managing cross-functional or cross-team projects.
Nice to Have
- Experience in consulting and working with behavioural marketing data.
- Experience with marketing and business operations, financial analytics, or related fields.
- Experience in Agency management.
Qualifications
- Formal educational background includes a Bachelor's degree or equivalent practical experience.
Benefits & Perks
- US base salary range for this full-time position is $211,000-$297,000 plus bonus, equity, and benefits.
- Salary ranges are determined by role, level, and location, with individual pay influenced by work location, skills, experience, and education.
- Additional benefits are available, details of which can be shared during the hiring process.
Working at Google
Our job is to demonstrate how Google's products solve the world's problems—from the everyday to the epic, from the mundane to the monumental. We approach marketing in a way that only Google can—changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Job Details
Job Skills
Key skills identified from this job posting
Sign upto access all insights for this job
About Google
Website
google.com
Company Size
10000+ employees
Location
Mountain View, CA
Industry
Web Search Portals and All Other Information Services
Similar Jobs
Other opportunities you might be interested in
Head of Product Marketing
Sift
Technical Marketing Manager - Waxes/Surface Modifiers (m./f./d.) (Ritterhude, DE, D27721)
The Lubrizol Corp
Specialist, Distributor Marketing- Product
Herbalife Nutrition
Product Marketing Manager
Altium
Senior Director, Product Marketing - App Central (AI-First Platform SaaS)
Aptean
Product Marketing Manager
Formlabs