Senior Director, Product Marketing - App Central (AI-First Platform SaaS)
Aptean
Job Description
About the Role
Senior Director of Product Marketing - AppCentral Location: Alpharetta, GA Aptean is changing. Our ERP and industry solutions are transforming a huge range of global businesses, from food producers to manufacturers and more. In a world of generic enterprise software, we provide targeted solutions that bring together the very best technology and drive greater results. With over 3,000 employees, 50 different products, and a global client base, there's no better time to advance your career at Aptean. We're seeking an experienced leader to join us as Sr. Director of Product Marketing for AppCentral, our next-generation AI-first platform, and intelligent ecosystem. This is a unique opportunity to shape the global market strategy for a transformative platform that integrates connected applications, advanced AI capabilities, and customer success solutions. You will drive the go-to-market strategy, positioning, market analysis, content strategy, and commercial success of AppCentral as expand our platform business and AI capabilities.
Key Responsibilities
- Lead the development and execution of comprehensive go-to-market strategies for AppCentral, ensuring alignment with product development and company vision.
- Define the addressable markets (TAM/SAM/SoM), conduct competitive research, and provide strategic insights to inform product, sales and marketing.
- Craft compelling value propositions, messaging, and positioning for the platform, highlighting the benefits of an AI-native ecosystem.
- Collaborate with cross-functional teams and engage with key stakeholders to drive platform adoption and market leadership.
- Manage and mentor the AI-focused product marketing specialist, fostering a high-performance and high-impact team.
- Act as the AppCentral SME across all marketing and sales enablement functions, ensuring teams understand the value and capabilities.
- Support the company's rebranding efforts, ensuring consistency in brand positioning and visual identity of solutions with corporate brand.
Requirements
- PaaS/SaaS Expertise: Preferred experience in SaaS and/or ERP experience, or related technology solutions.
- Data & AI Experience: Strong marketing and positioning experience around AI/Data.
- Strategic Acumen: Proven ability to analyze complex market landscapes, define TAMs, and develop actionable insights.
- Leadership: Experience managing and mentoring product marketing talent in a dynamic, cross-functional environment.
- Communication: Strong skills in crafting value propositions, messaging, and engaging with diverse stakeholders.
- Change Agent: Ability to drive rebranding and strategic transformation initiatives.
Nice to Have
- Experience in SaaS and/or ERP solutions.
Qualifications
- Experience in SaaS, PaaS, or ERP technology solutions
- Strong marketing and positioning background in AI/Data
- Leadership experience managing product marketing teams
Benefits & Perks
- Competitive compensation package
- Opportunity to shape the future of a high-impact AI-first platform
- Collaborative, innovative, and inclusive company culture
- Flexible working arrangements and professional growth opportunities
Working at Aptean
At Aptean, we are committed to fostering a diverse, equitable, and inclusive company culture. We believe that embracing different perspectives and backgrounds fuels innovation and success. We are dedicated to creating an environment where every employee, regardless of race, gender, age, religion, disability, or nationality, can thrive and contribute to our mission.
Job Details
Job Skills
Key skills identified from this job posting
Sign upto access all insights for this job
About Aptean
Website
aptean.com
Company Size
1001-5000 employees
Location
Alpharetta, GA
Industry
Software Publishers
Similar Jobs
Other opportunities you might be interested in
Product Marketing Manager
Altium
Technical Marketing Manager - Waxes/Surface Modifiers (m./f./d.) (Ritterhude, DE, D27721)
The Lubrizol Corp
Product Marketing Manager, Geo Makers
Specialist, Distributor Marketing- Product
Herbalife Nutrition
Head of Product Marketing
Sift
Product Marketing Manager
Formlabs