Specialist, Distributor Marketing- Product

About the Role

Key Responsibilities

• Develop and execute small- to mid-tier campaigns for new product launches according to the annual product release schedule, including pre-launch teasers, launch activities, and post-launch efforts.
• Build strong product knowledge to support accurate, effective marketing execution across all North America markets.
• Collaborate with the Distributor Marketing Manager - Product to execute the yearly product-focused marketing calendar, covering pre- and post-launch efforts, product promotions, and thematic initiatives.
• Partner with NAM Product Category leads and senior team members to support and execute retention and promotional campaigns, including awareness efforts for underperforming SKUs.
• Support the execution and coordination of campaign assets, tools, and promotional content for digital platforms such as myHerbalife.com, BOARDS, CEROS, etc.
• Manage Distributor communication channels for product content, including BOARDS product pages, Telegram, WorkVivo, newsletters, calls, and other channels.
• Partner with cross-functional teams to ensure product content is distributed consistently across websites, social media, email, text messaging, and print.
• Support product presence and activities at key Distributor events, including logistics and execution support.
• Manage internal updates and administrative tasks such as the myHerbalife calendar, P&E orders, SOPs, team meeting agendas, and notes.
• Support and execute product launch activities for small- to mid-level campaigns and assist with larger campaigns led by the team.
• Coordinate timelines and collaborate with Digital Marketing, the Digital Office, Pricing, and Operations to ensure product SKU setup, warehouse availability, messaging, and campaign asset posting.
• Partner with Events and Product Training teams to ensure product stage presence at key Distributor events, providing promotional materials.
• Prepare and present PowerPoint slides for campaigns to internal stakeholders and Distributor leadership.
• Support the development and refinement of product campaign and communication processes, including SOPs.

Requirements

• 3+ years of relevant work experience in developing and implementing marketing or sales campaigns to support new product launches, preferably within the Network Marketing, MLM, or B2B industry.
• Strong organizational skills, attention to detail, and ability to execute in a process-driven environment.
• Strong written and verbal communication skills; able to draft clear content and present effectively both online and in person.
• Ability to multitask and manage projects in a deadline-driven environment with minimal supervision.
• Proficiency in Microsoft Office Suite, especially PowerPoint.
• Ability to thrive in high-stress event environments by staying focused and managing multiple urgent priorities.
• Comfortable working in a fast-paced environment, managing multiple priorities, and willing to travel up to 30%.
• Bachelor's degree in marketing, business, communications, or relevant field of experience, or equivalent experience in sales and marketing.

Nice to Have

• Experience within the Network Marketing, MLM, or B2B industry.
• Experience managing cross-functional projects and campaigns.
• Experience with digital content management and distribution channels.

Qualifications

• Bachelor's degree in marketing, business, communications, or relevant field of experience.

Benefits & Perks

• Group Health Programs including Medical, Dental, Vision, HSA, FSA, Basic Life/AD&D, Short-Term and Long-Term Disability, and Employee Assistance Program.
• Voluntary Benefit Programs such as 401(k), Wellness Incentive, Employee Stock Purchase Plan, Supplemental Insurance, and Pet Insurance.
• Paid time off including holidays, floating holidays, vacation, sick leave, volunteer time, maternity/paternity leave, bereavement, and personal leave.