Product Marketing Manager, Google Earth

Google

Seattle, WA

Full Time

Mid Level

114k-163k

11 days ago

Job Description

About the Role

The Product Marketing Manager for Google Earth at Google is responsible for leading the product's marketing strategy, including positioning, competitive analysis, feature prioritization, and external communications. The role involves working with cross-functional teams across sales, communications, legal, product development, and engineering to shape and grow the product's user base. The position requires partnering on audience and market research, creating narratives, and launching strategies to increase adoption, engagement, and retention of Google Earth and Earth Engine. The role emphasizes understanding the user, connecting technology with user needs, and demonstrating how Google's products solve global problems.

Key Responsibilities

Execute or manage campaigns, assets, communications, and programs to address user needs, team objectives, and key results (OKRs).
Evaluate and analyze campaign performance for optimization and recommend channels for reaching and engaging users.
Support, contribute to, or lead integrated channels to meet goals.
Become an expert on the geospatial audience, partnering with Communications, Product, UX Research, and Engineering to develop impactful messaging.
Craft and refine product narratives and channel strategies over time in support of launches and landings.
Develop and manage the creation of various content types and enablement materials such as written content, videos, and presentations to support growth initiatives.

Requirements

Bachelor's degree or equivalent practical experience.
At least 4 years of experience in business-to-business (B2B) product marketing.
Proven ability to drive successful product launches and campaigns.
Experience managing cross-functional or cross-team projects.
Experience working with technical details and translating them into compelling marketing messages.

Nice to Have

Experience in growth, product, brand, social, or partner marketing or research.
Experience with marketing and sales operations, financial analytics, or related analytical experience.
Experience in consulting and working with behavioral marketing data.

Qualifications

Bachelor's degree or equivalent practical experience.

Benefits & Perks

Base salary range of $114,000-$163,000 plus bonus, equity, and benefits.
Opportunities for remote work in various locations including Mountain View, CA; New York, NY; and Seattle, WA.
Comprehensive benefits as offered by Google.

Working at Google

Google values diversity and is proud to be an equal opportunity workplace and affirmative action employer. The company is committed to equal employment opportunity regardless of race, color, religion, sex, national origin, sexual orientation, age, disability, gender identity, veteran status, or criminal history. Google emphasizes a culture that integrates technology and user needs, aiming to demonstrate how its products solve global problems and redefine marketing in innovative ways.

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