Product Marketing Manager- Hunt

Lacrosse Footwear Incorporated

Portland, OR

Full Time

Mid Level

11 days ago

Job Description

About the Role

The Product Marketing Manager - Hunt is responsible for driving efforts to create compelling content, building authentic stories, and launching new products that drive awareness and sales for LaCrosse Footwear, Inc. Primarily focused on LaCrosse Hunt, they will leverage opportunities across the LaCrosse and Danner brands in the wider Hunt, Outdoor and Accessories categories. This role is made for someone who understands the hunt lifestyle and is passionate about connecting with those who live for the outdoors. A strategic thinker and excellent communicator, this individual will develop and execute all marketing campaigns to push LaCrosse toward its goal of becoming the #1 hunting footwear brand in the U.S.

Key Responsibilities

Execute 360-degree go-to-market (GTM) campaigns to support product launches and brand stories in key Hunt/Outdoor markets; identify asset needs based on consumer insights and market trends.
Own and manage the Hunt marketing campaign calendar across all channels and touchpoints, in partnership with brand and community marketing.
Collaborate with category and functional leaders to develop a three-year marketing roadmap, ensuring consistent messaging across owned, earned, and paid media.
Manage external agency partners to deliver high-quality creative assets, in line with campaign planning and deadlines, supporting demand-creation efforts across all relevant channels.
Partner with community, wholesale, retail, and digital teams to bring campaigns to life across all channels; coordinate content distribution with internal and external stakeholders.
Lead the creative briefing process, setting requirements for copy, photography, video, social and other campaign content to connect with the outdoor consumer; choose photography assets that are true to our brand guidelines and authentic to Hunt and Outdoor markets.
Manage paid media campaigns in partnership with Performance Marketing Manager and other internal and external partners, including strategy, budget and added value opportunities.
Collaborate with Wholesale Marketing team to support seasonal product launches and brand campaigns with key account partners.
Represent the LaCrosse brand at key industry and consumer events, including in-field content capture opportunities.
Serve as an essential member of the Hunt Initiative team.
Identify and provide grassroots product awareness opportunities, community engagement and seeding.
Support budget planning and tracking; participate in team meetings and planning; represent brand and marketing direction internally with other departments.

Requirements

3-5 years of marketing experience or related field.
Passion for hunting and the outdoors is essential; hunting industry experience preferred.
Education in marketing or communications, bachelor's degree preferred.
Ability to work in a team environment.
Must have knowledge and familiarity with Mac OS Computer, Microsoft Office, Adobe software, Basecamp, Opal, and other tools.
Hunting experience required.
15% travel required, including semiannual sales meetings, 2-3 hunts per year, trade shows, consumer events, and national account meetings.
Must be dependable, highly organized, team-oriented, and possess excellent communication skills.
Remote work considered for the right candidate, with travel for key meetings, events, and content capture.
Willingness to conduct oneself in accordance with LFI's Core Values.

Nice to Have

Hunting industry experience.

Qualifications

Bachelor's degree in marketing or communications (preferred).
Experience with Mac OS, Microsoft Office, Adobe software, Basecamp, Opal, and other tools.